Saka Water ⎯ Refreshing the Conversation
Making wellness unmissable
FMCG
Outdoor
Brief
Saka Water approached us with a common challenge for premium brands in crowded markets. Their quality and accolades weren't leading to a strong cultural presence. We aimed to turn summer, the peak hydration season, into a time of clear visibility in the UK's busiest urban areas.
Strategy
Our strategy blended impactful outdoor advertising with targeted digital support. We turned daily commutes into brand interactions. We covered five major cities with 500 bus ads in T-side throughout June and July. Oxford Street, Birmingham's Bull Ring, and Manchester's Deansgate became our platforms for exposure.
But visibility was just the start. We added a digital element with geo-targeted social media content that followed commuters from the streets to their screens. This ensured Saka's message connected with people in the moments between movement and decision.
We also included point-of-sale actions at key retail locations, making purchase moments an extension of our outdoor presence. In-store sampling and promotions created a smooth transition from brand interaction to product trial.
Results
The outcome was a summer where Saka was impossible to ignore. It wasn't just seen; it resonated throughout the urban wellness culture.
50m
Impressions delivered across outdoor and digital
6.8x
Exposure frequency that delivers real brand recall
34%
Increase in brand awareness among target urban audiences
18%
Rise in sales velocity at activated retail locations
More Works
(MRA — 02)
©2024
Saka Water ⎯ Refreshing the Conversation
Making wellness unmissable
FMCG
Outdoor
Brief
Saka Water approached us with a common challenge for premium brands in crowded markets. Their quality and accolades weren't leading to a strong cultural presence. We aimed to turn summer, the peak hydration season, into a time of clear visibility in the UK's busiest urban areas.
Strategy
Our strategy blended impactful outdoor advertising with targeted digital support. We turned daily commutes into brand interactions. We covered five major cities with 500 bus ads in T-side throughout June and July. Oxford Street, Birmingham's Bull Ring, and Manchester's Deansgate became our platforms for exposure.
But visibility was just the start. We added a digital element with geo-targeted social media content that followed commuters from the streets to their screens. This ensured Saka's message connected with people in the moments between movement and decision.
We also included point-of-sale actions at key retail locations, making purchase moments an extension of our outdoor presence. In-store sampling and promotions created a smooth transition from brand interaction to product trial.
Results
The outcome was a summer where Saka was impossible to ignore. It wasn't just seen; it resonated throughout the urban wellness culture.
50m
Impressions delivered across outdoor and digital
6.8x
Exposure frequency that delivers real brand recall
34%
Increase in brand awareness among target urban audiences
18%
Rise in sales velocity at activated retail locations
More Works
(MRA — 02)
©2024
Saka Water ⎯ Refreshing the Conversation
Making wellness unmissable
FMCG
Outdoor
Brief
Saka Water approached us with a common challenge for premium brands in crowded markets. Their quality and accolades weren't leading to a strong cultural presence. We aimed to turn summer, the peak hydration season, into a time of clear visibility in the UK's busiest urban areas.
Strategy
Our strategy blended impactful outdoor advertising with targeted digital support. We turned daily commutes into brand interactions. We covered five major cities with 500 bus ads in T-side throughout June and July. Oxford Street, Birmingham's Bull Ring, and Manchester's Deansgate became our platforms for exposure.
But visibility was just the start. We added a digital element with geo-targeted social media content that followed commuters from the streets to their screens. This ensured Saka's message connected with people in the moments between movement and decision.
We also included point-of-sale actions at key retail locations, making purchase moments an extension of our outdoor presence. In-store sampling and promotions created a smooth transition from brand interaction to product trial.
Results
The outcome was a summer where Saka was impossible to ignore. It wasn't just seen; it resonated throughout the urban wellness culture.
50m
Impressions delivered across outdoor and digital
6.8x
Exposure frequency that delivers real brand recall
34%
Increase in brand awareness among target urban audiences
18%
Rise in sales velocity at activated retail locations
More Works
©2024