NHS ⎯ Protect London from Measles
Raising awareness where vaccination uptake is low.
Government & Public Sector
Brief
Measles cases were rising, and the NHS wanted to make communities and areas with low vaccination uptake aware of the risks. The activity focused mainly on London and on audiences of Black, Bangladeshi, Muslim and Jewish heritage.
Strategy
Mediareach built the campaign around print, using advertorials and ads in a range of sizes. Online articles and social media pushes with leading publications supported the print, so each audience met the message at several touchpoints.
Results
Print alone delivered an estimated 600K+ readership across the campaign’s target audiences. Advertorials and ads in a mix of sizes were backed by online articles and social pushes with leading publications, so Black, Bangladeshi, Muslim and Jewish communities in London met the message at multiple touchpoints.
More Works
(MRA — 02)
©2024
NHS ⎯ Protect London from Measles
Raising awareness where vaccination uptake is low.
Government & Public Sector
Brief
Measles cases were rising, and the NHS wanted to make communities and areas with low vaccination uptake aware of the risks. The activity focused mainly on London and on audiences of Black, Bangladeshi, Muslim and Jewish heritage.
Strategy
Mediareach built the campaign around print, using advertorials and ads in a range of sizes. Online articles and social media pushes with leading publications supported the print, so each audience met the message at several touchpoints.
Results
Print alone delivered an estimated 600K+ readership across the campaign’s target audiences. Advertorials and ads in a mix of sizes were backed by online articles and social pushes with leading publications, so Black, Bangladeshi, Muslim and Jewish communities in London met the message at multiple touchpoints.
More Works
(MRA — 02)
©2024
NHS ⎯ Protect London from Measles
Raising awareness where vaccination uptake is low.
Government & Public Sector
Brief
Measles cases were rising, and the NHS wanted to make communities and areas with low vaccination uptake aware of the risks. The activity focused mainly on London and on audiences of Black, Bangladeshi, Muslim and Jewish heritage.
Strategy
Mediareach built the campaign around print, using advertorials and ads in a range of sizes. Online articles and social media pushes with leading publications supported the print, so each audience met the message at several touchpoints.
Results
Print alone delivered an estimated 600K+ readership across the campaign’s target audiences. Advertorials and ads in a mix of sizes were backed by online articles and social pushes with leading publications, so Black, Bangladeshi, Muslim and Jewish communities in London met the message at multiple touchpoints.
More Works
©2024