Enterprise ⎯ Holiday Travel, Made Simple
Connecting Polish travellers in the UK with a festive rental offer
Retail
Brief
Enterprise Rent-A-Car Poland partnered with us to promote a seasonal rental offer to Polish nationals living in the UK and preparing to travel home for Christmas. The objective was clear: reach the right diaspora audience at the right time and drive high-intent traffic to the Enterprise offer page.
Strategy
We built a hyper-targeted digital approach using geo-targeting to identify users living in key Polish communities across the UK. This was combined with Polish-language targeting, expat filters, and interest signals linked to Polish media, culture, and travel. A structured testing framework allowed us to optimise audiences, creative formats, and placements in real time, identifying the most efficient combinations and scaling them through the campaign.
Results
The result was a highly efficient performance campaign that delivered strong reach, quality traffic, and cost-effective engagement from Polish travellers planning their Christmas journeys.
1.3M+
Impressions delivered across hyper-targeted Polish-language digital placements
11,000+
high-intent clicks, driving significant traffic to the Enterprise offer page
0.84%
CTR achieved, exceeding typical UK travel-category benchmarks
More Works
(MRA — 02)
©2024
Enterprise ⎯ Holiday Travel, Made Simple
Connecting Polish travellers in the UK with a festive rental offer
Retail
Brief
Enterprise Rent-A-Car Poland partnered with us to promote a seasonal rental offer to Polish nationals living in the UK and preparing to travel home for Christmas. The objective was clear: reach the right diaspora audience at the right time and drive high-intent traffic to the Enterprise offer page.
Strategy
We built a hyper-targeted digital approach using geo-targeting to identify users living in key Polish communities across the UK. This was combined with Polish-language targeting, expat filters, and interest signals linked to Polish media, culture, and travel. A structured testing framework allowed us to optimise audiences, creative formats, and placements in real time, identifying the most efficient combinations and scaling them through the campaign.
Results
The result was a highly efficient performance campaign that delivered strong reach, quality traffic, and cost-effective engagement from Polish travellers planning their Christmas journeys.
1.3M+
Impressions delivered across hyper-targeted Polish-language digital placements
11,000+
high-intent clicks, driving significant traffic to the Enterprise offer page
0.84%
CTR achieved, exceeding typical UK travel-category benchmarks
More Works
(MRA — 02)
©2024
Enterprise ⎯ Holiday Travel, Made Simple
Connecting Polish travellers in the UK with a festive rental offer
Retail
Brief
Enterprise Rent-A-Car Poland partnered with us to promote a seasonal rental offer to Polish nationals living in the UK and preparing to travel home for Christmas. The objective was clear: reach the right diaspora audience at the right time and drive high-intent traffic to the Enterprise offer page.
Strategy
We built a hyper-targeted digital approach using geo-targeting to identify users living in key Polish communities across the UK. This was combined with Polish-language targeting, expat filters, and interest signals linked to Polish media, culture, and travel. A structured testing framework allowed us to optimise audiences, creative formats, and placements in real time, identifying the most efficient combinations and scaling them through the campaign.
Results
The result was a highly efficient performance campaign that delivered strong reach, quality traffic, and cost-effective engagement from Polish travellers planning their Christmas journeys.
1.3M+
Impressions delivered across hyper-targeted Polish-language digital placements
11,000+
high-intent clicks, driving significant traffic to the Enterprise offer page
0.84%
CTR achieved, exceeding typical UK travel-category benchmarks
More Works
©2024