Woman in yellow jacket texting on phone in dark urban setting, highlighting mobile usage for targeted telecom campaigns
Woman in yellow jacket texting on phone in dark urban setting, highlighting mobile usage for targeted telecom campaigns
Official BT brand logo on purple background used in multicultural advertising strategies for diverse UK audiences

BT

Media & Entertainment

Telecom

Brief

BT tasked us with developing an integrated advertising campaign targeting diverse communities within the UK and Europe. The brief covered TV, Radio, Press, Magazine, Digital for both retail, consumer and business units.

Open magazine showing BT international call rates to India 48p and Pakistan 52p, highlighting ethnic press media buying

Strategy

We developed a range of campaigns over a period of 8 years that reached all potential UK diverse customers and generated phenomenal results that peaked at 24,000 customers over 3 months period.

More Works

(MRA — 02)

©2024

Woman in yellow jacket texting on phone in dark urban setting, highlighting mobile usage for targeted telecom campaigns
Woman in yellow jacket texting on phone in dark urban setting, highlighting mobile usage for targeted telecom campaigns
Official BT brand logo on purple background used in multicultural advertising strategies for diverse UK audiences

BT

Media & Entertainment

Telecom

Brief

BT tasked us with developing an integrated advertising campaign targeting diverse communities within the UK and Europe. The brief covered TV, Radio, Press, Magazine, Digital for both retail, consumer and business units.

Open magazine showing BT international call rates to India 48p and Pakistan 52p, highlighting ethnic press media buying

Strategy

We developed a range of campaigns over a period of 8 years that reached all potential UK diverse customers and generated phenomenal results that peaked at 24,000 customers over 3 months period.

More Works

(MRA — 02)

©2024

Woman in yellow jacket texting on phone in dark urban setting, highlighting mobile usage for targeted telecom campaigns
Woman in yellow jacket texting on phone in dark urban setting, highlighting mobile usage for targeted telecom campaigns
Official BT brand logo on purple background used in multicultural advertising strategies for diverse UK audiences

BT

Media & Entertainment

Telecom

Brief

BT tasked us with developing an integrated advertising campaign targeting diverse communities within the UK and Europe. The brief covered TV, Radio, Press, Magazine, Digital for both retail, consumer and business units.

Open magazine showing BT international call rates to India 48p and Pakistan 52p, highlighting ethnic press media buying

Strategy

We developed a range of campaigns over a period of 8 years that reached all potential UK diverse customers and generated phenomenal results that peaked at 24,000 customers over 3 months period.

More Works

©2024