BT ⎯ Every Line
Every voice. Every neighbourhood.
Tech & Finance
Telecom
Brief
BT tasked us with developing an integrated advertising campaign targeting diverse communities within the UK and Europe. The brief covered TV, Radio, Press, Magazine, Digital for both retail, consumer and business units.
Strategy
We developed a range of campaigns over a period of 8 years that reached all potential UK diverse customers and generated phenominal results that peaked at 24,000 customers over 3 months period.
We also ran a sport sponsorship campaign targeting people attending Cricket World Cup matches, Rugby World Cup and International football tournaments in the UK.
More Works
(MRA — 02)
©2024
BT ⎯ Every Line
Every voice. Every neighbourhood.
Tech & Finance
Telecom
Brief
BT tasked us with developing an integrated advertising campaign targeting diverse communities within the UK and Europe. The brief covered TV, Radio, Press, Magazine, Digital for both retail, consumer and business units.
Strategy
We developed a range of campaigns over a period of 8 years that reached all potential UK diverse customers and generated phenominal results that peaked at 24,000 customers over 3 months period.
We also ran a sport sponsorship campaign targeting people attending Cricket World Cup matches, Rugby World Cup and International football tournaments in the UK.
More Works
(MRA — 02)
©2024
BT ⎯ Every Line
Every voice. Every neighbourhood.
Tech & Finance
Telecom
Brief
BT tasked us with developing an integrated advertising campaign targeting diverse communities within the UK and Europe. The brief covered TV, Radio, Press, Magazine, Digital for both retail, consumer and business units.
Strategy
We developed a range of campaigns over a period of 8 years that reached all potential UK diverse customers and generated phenominal results that peaked at 24,000 customers over 3 months period.
We also ran a sport sponsorship campaign targeting people attending Cricket World Cup matches, Rugby World Cup and International football tournaments in the UK.
More Works
©2024