Sep 13, 2021
Video Marketing Strategy Tips for Business Growth
86% of businesses use video, videos get 1200% more shares, and 90% of customers say video drives their purchase. Here's why you can't ignore it.
⏱ 4 min read
By mediareach
It's no secret that video marketing is booming. As of this year, 86% of businesses use video marketing, with 96% calling it a key part of their strategy. If you haven't started yet, you're falling behind, but getting started is easier than you think.
Why Video Marketing Is So Important
Reason 1: Videos spark a reaction
According to Brightcove, videos generate 1200% more shares on social media than text and images combined. Visuals, movement and sound engage more senses than text or a still image. In an age of information overload, that ability to attract and retain attention is powerful.
Reason 2: They're great for SEO
Google loves video. YouTube is the second largest search engine in the world with 3 billion searches per month, and videos often sit at the top of Google results. Video also keeps people on your website longer, improving rankings, and viewers are twice as likely to share video than any other content.
Reason 3: They're proven to boost conversions
Forbes reports 90% of customers say video plays a key role in purchasing decisions. Aberdeen Strategy and Research found that using video boosts conversion rates by an average of 66%.
How to Build the Best Video Marketing Strategy
Competition is stiff. TikTok is video-only and Instagram has leaned hard into video. Making any video isn't enough — it has to be right for your audience.
Step 1: Know your customers
Do your research first. Age, gender, location, hobbies, viewing habits, and which apps they use most. Picture your ideal customer — your video will only ever speak to one person at a time. Also consider funnel stage: are you attracting new customers or nurturing interested ones? The tighter your focus, the more effective your creative.
Step 2: Create content to suit your audience
The three most popular types are:
1. Advertising videos: Polished, paid social ads with a direct goal — visit and buy.
2. Social content videos: Organic posts that entertain, educate and give immediate value — how-tos, funny or relatable clips that build trust and community.
3. Explainer videos: Informative videos for landing pages that walk potential buyers through your product, addressing questions and the customer journey.
Step 3: Measure what matters
Decide early what success looks like — brand awareness, website visits, or sales. Views are tempting, but impact on business matters more. That insight tells you what to test next.
Emotions have a direct link to our actions as consumers. Telling a story that resonates is the most powerful way to stand out.
Psychology Today on Video Storytelling
3 Tips to Get Started
Tip 1: Don't blow your budget
You don't need a blockbuster budget. Start small, test different approaches, and leave room to iterate based on response.
Tip 2: Focus on telling a story
Use humour, sadness or a relatable character to bring out the human side of your brand. Story beats hard-sell every time.
Tip 3: Remember to use captions
Captions promote inclusivity for hearing-impaired customers and help everyone else, most people scroll with sound off in public. Add captions to social videos and include a transcript on your website so search engines can index it.
Ready to Make Video Work for Your Business?
Mediareach is a leading London-based digital and social agency. We help you plan, produce and distribute video that sparks reaction, ranks, and converts, without blowing your budget.
Sources & References
Brightcove, Video generates 1200% more shares than text and images combined. brightcove.com
YouTube / Google, YouTube as second largest search engine — 3B searches per month.
Forbes, 90% of customers say video impacts purchasing decisions. forbes.com
Aberdeen Strategy & Research, Video boosts conversion rates by 66%. aberdeen.com
Psychology Today, Emotions and consumer behaviour link. psychologytoday.com
video marketing business strategy
why video marketing
video marketing tips
video marketing SEO
video marketing conversions
types of marketing videos
explainer videos
social media video content
video marketing strategy guide
advertising videos
video storytelling
Mediareach video marketing
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.
Sep 13, 2021
Video Marketing Strategy Tips for Business Growth
86% of businesses use video, videos get 1200% more shares, and 90% of customers say video drives their purchase. Here's why you can't ignore it.
⏱ 4 min read
By mediareach
It's no secret that video marketing is booming. As of this year, 86% of businesses use video marketing, with 96% calling it a key part of their strategy. If you haven't started yet, you're falling behind, but getting started is easier than you think.
Why Video Marketing Is So Important
Reason 1: Videos spark a reaction
According to Brightcove, videos generate 1200% more shares on social media than text and images combined. Visuals, movement and sound engage more senses than text or a still image. In an age of information overload, that ability to attract and retain attention is powerful.
Reason 2: They're great for SEO
Google loves video. YouTube is the second largest search engine in the world with 3 billion searches per month, and videos often sit at the top of Google results. Video also keeps people on your website longer, improving rankings, and viewers are twice as likely to share video than any other content.
Reason 3: They're proven to boost conversions
Forbes reports 90% of customers say video plays a key role in purchasing decisions. Aberdeen Strategy and Research found that using video boosts conversion rates by an average of 66%.
How to Build the Best Video Marketing Strategy
Competition is stiff. TikTok is video-only and Instagram has leaned hard into video. Making any video isn't enough — it has to be right for your audience.
Step 1: Know your customers
Do your research first. Age, gender, location, hobbies, viewing habits, and which apps they use most. Picture your ideal customer — your video will only ever speak to one person at a time. Also consider funnel stage: are you attracting new customers or nurturing interested ones? The tighter your focus, the more effective your creative.
Step 2: Create content to suit your audience
The three most popular types are:
1. Advertising videos: Polished, paid social ads with a direct goal — visit and buy.
2. Social content videos: Organic posts that entertain, educate and give immediate value — how-tos, funny or relatable clips that build trust and community.
3. Explainer videos: Informative videos for landing pages that walk potential buyers through your product, addressing questions and the customer journey.
Step 3: Measure what matters
Decide early what success looks like — brand awareness, website visits, or sales. Views are tempting, but impact on business matters more. That insight tells you what to test next.
Emotions have a direct link to our actions as consumers. Telling a story that resonates is the most powerful way to stand out.
Psychology Today on Video Storytelling
3 Tips to Get Started
Tip 1: Don't blow your budget
You don't need a blockbuster budget. Start small, test different approaches, and leave room to iterate based on response.
Tip 2: Focus on telling a story
Use humour, sadness or a relatable character to bring out the human side of your brand. Story beats hard-sell every time.
Tip 3: Remember to use captions
Captions promote inclusivity for hearing-impaired customers and help everyone else, most people scroll with sound off in public. Add captions to social videos and include a transcript on your website so search engines can index it.
Ready to Make Video Work for Your Business?
Mediareach is a leading London-based digital and social agency. We help you plan, produce and distribute video that sparks reaction, ranks, and converts, without blowing your budget.
Sources & References
Brightcove, Video generates 1200% more shares than text and images combined. brightcove.com
YouTube / Google, YouTube as second largest search engine — 3B searches per month.
Forbes, 90% of customers say video impacts purchasing decisions. forbes.com
Aberdeen Strategy & Research, Video boosts conversion rates by 66%. aberdeen.com
Psychology Today, Emotions and consumer behaviour link. psychologytoday.com
video marketing business strategy
why video marketing
video marketing tips
video marketing SEO
video marketing conversions
types of marketing videos
explainer videos
social media video content
video marketing strategy guide
advertising videos
video storytelling
Mediareach video marketing
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.
Sep 13, 2021
Video Marketing Strategy Tips for Business Growth
86% of businesses use video, videos get 1200% more shares, and 90% of customers say video drives their purchase. Here's why you can't ignore it.
⏱ 4 min read
By mediareach
It's no secret that video marketing is booming. As of this year, 86% of businesses use video marketing, with 96% calling it a key part of their strategy. If you haven't started yet, you're falling behind, but getting started is easier than you think.
Why Video Marketing Is So Important
Reason 1: Videos spark a reaction
According to Brightcove, videos generate 1200% more shares on social media than text and images combined. Visuals, movement and sound engage more senses than text or a still image. In an age of information overload, that ability to attract and retain attention is powerful.
Reason 2: They're great for SEO
Google loves video. YouTube is the second largest search engine in the world with 3 billion searches per month, and videos often sit at the top of Google results. Video also keeps people on your website longer, improving rankings, and viewers are twice as likely to share video than any other content.
Reason 3: They're proven to boost conversions
Forbes reports 90% of customers say video plays a key role in purchasing decisions. Aberdeen Strategy and Research found that using video boosts conversion rates by an average of 66%.
How to Build the Best Video Marketing Strategy
Competition is stiff. TikTok is video-only and Instagram has leaned hard into video. Making any video isn't enough — it has to be right for your audience.
Step 1: Know your customers
Do your research first. Age, gender, location, hobbies, viewing habits, and which apps they use most. Picture your ideal customer — your video will only ever speak to one person at a time. Also consider funnel stage: are you attracting new customers or nurturing interested ones? The tighter your focus, the more effective your creative.
Step 2: Create content to suit your audience
The three most popular types are:
1. Advertising videos: Polished, paid social ads with a direct goal — visit and buy.
2. Social content videos: Organic posts that entertain, educate and give immediate value — how-tos, funny or relatable clips that build trust and community.
3. Explainer videos: Informative videos for landing pages that walk potential buyers through your product, addressing questions and the customer journey.
Step 3: Measure what matters
Decide early what success looks like — brand awareness, website visits, or sales. Views are tempting, but impact on business matters more. That insight tells you what to test next.
Emotions have a direct link to our actions as consumers. Telling a story that resonates is the most powerful way to stand out.
Psychology Today on Video Storytelling
3 Tips to Get Started
Tip 1: Don't blow your budget
You don't need a blockbuster budget. Start small, test different approaches, and leave room to iterate based on response.
Tip 2: Focus on telling a story
Use humour, sadness or a relatable character to bring out the human side of your brand. Story beats hard-sell every time.
Tip 3: Remember to use captions
Captions promote inclusivity for hearing-impaired customers and help everyone else, most people scroll with sound off in public. Add captions to social videos and include a transcript on your website so search engines can index it.
Ready to Make Video Work for Your Business?
Mediareach is a leading London-based digital and social agency. We help you plan, produce and distribute video that sparks reaction, ranks, and converts, without blowing your budget.
Sources & References
Brightcove, Video generates 1200% more shares than text and images combined. brightcove.com
YouTube / Google, YouTube as second largest search engine — 3B searches per month.
Forbes, 90% of customers say video impacts purchasing decisions. forbes.com
Aberdeen Strategy & Research, Video boosts conversion rates by 66%. aberdeen.com
Psychology Today, Emotions and consumer behaviour link. psychologytoday.com
video marketing business strategy
why video marketing
video marketing tips
video marketing SEO
video marketing conversions
types of marketing videos
explainer videos
social media video content
video marketing strategy guide
advertising videos
video storytelling
Mediareach video marketing
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.