Aug 25, 2021
2 Brands Excelling in Shoppable Posts
Shoppable posts boost traffic by 2600%. Once just a place for friends, social is now a storefront, and these 2 brands show how to do it right.
⏱ 4 min read
By mediareach
Once upon a time, social media was for friends and photos. Fast forward a decade and it's entertainment, information and, most importantly, business.
In 2016, shoppable posts emerged on Instagram, letting brands link posts to product pages and turn feeds into shops. It was an instant hit: a streamlined, visual shopping experience. In 2020, Facebook followed with its Shops feature.
The impact is huge: shoppable posts boost brand traffic by over 2600%. If you haven't tried it, you're missing out. Here are two very different brands that mastered it.
Arket: The Slick Instagram Feed
Trendy clothing retailer Arket is a stand-out for Instagram shoppable posts. Minimalist designs with a timeless Scandinavian feel are perfect for a photo-centric app, and Arket takes full advantage.
By adding shoppable tags to eye-catching looks, users who like a look are instantly shown where to buy it. It plays on spontaneity and impulse while showcasing products in their most alluring light.
Arket's real strength is storytelling. Posts are grouped by theme, seasons, colour palettes, daily life, with captions that capture mood, not just product. Its mission of sustainable fashion is woven in, rarely stated explicitly.
That storytelling extends to Stories. Arket uses Stories for time-sensitive updates like sales and restocks of high-demand items, but also features real customers wearing Arket. Crucially, both types are made shoppable.
By adding shoppable tags to photos of their own customers, Arket marries User-Generated Content and shoppable posts, two of the most powerful marketing tools today.
Mediareach on Arket's Social Commerce Strategy
Ted Baker: The Future of Shoppable Video
Video is booming, but luxury retailer Ted Baker was an early adopter of interactive shoppable video, embracing it since 2016.
One campaign used sticky hotspots, clickable areas that move alongside people or objects in the video. Every outfit worn by actors was instantly shoppable. Click a hotspot, an overlay appears, and you can buy then and there.
Another hit was 'Keeping Up With The Bakers', first teased on Instagram Stories, it let users explore the Baker family home in a video-game style experience, discovering hidden areas and purchasing clothes inside.
By using cinematic visuals and seamlessly integrated clickable features, Ted Baker takes shoppable posts to the next level. Users become active participants, not passive viewers. As entertainment, marketing and gaming blur, this is a glimpse of the future.
How Shoppable Video Drives Sales
2016: Instagram launches shoppable tags — turns feeds into storefronts
2020: Facebook Shops launches — extends social commerce
2600%+ traffic boost reported from shoppable posts
Ted Baker tech: Sticky hotspots that track clothing in motion for instant purchase
Keeping Up With The Bakers: Video-game style shoppable home — teased on Instagram Stories, users explore and buy hidden products
The Takeaway
Arket proves that shoppable works best when it doesn't feel like selling, it's storytelling plus UGC plus instant buying. Ted Baker proves that shoppable video can be entertainment in itself.
Choose the format that fits your brand, but make it visual, instant, and shoppable.
Want to Turn Scrolls into Sales?
Mediareach helps brands build shoppable Instagram, Facebook Shops and interactive video that boosts traffic and conversion, from UGC strategies to sticky hotspot video.
Sources & References
TechCrunch, Instagram shoppable posts launch 2016. techcrunch.com
Meta / Facebook, Facebook Shops launch 2020. about.fb.com
99Firms, Shoppable posts boost brand traffic by 2600%. 99firms.com
Just Style / DataFeedWatch, Types of shoppable content and impulse buying. just-style.com
Digiday / Digital Training Academy, Ted Baker sticky hotspots and Keeping Up With The Bakers case study. digiday.com
shoppable posts examples
brands mastered shoppable posts
Arket Instagram shoppable
Ted Baker shoppable video
Instagram shopping
Facebook Shops
user generated content shoppable
sticky hotspot video
Keeping Up With The Bakers
social commerce
shoppable content
Mediareach social commerce
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.
Aug 25, 2021
2 Brands Excelling in Shoppable Posts
Shoppable posts boost traffic by 2600%. Once just a place for friends, social is now a storefront, and these 2 brands show how to do it right.
⏱ 4 min read
By mediareach
Once upon a time, social media was for friends and photos. Fast forward a decade and it's entertainment, information and, most importantly, business.
In 2016, shoppable posts emerged on Instagram, letting brands link posts to product pages and turn feeds into shops. It was an instant hit: a streamlined, visual shopping experience. In 2020, Facebook followed with its Shops feature.
The impact is huge: shoppable posts boost brand traffic by over 2600%. If you haven't tried it, you're missing out. Here are two very different brands that mastered it.
Arket: The Slick Instagram Feed
Trendy clothing retailer Arket is a stand-out for Instagram shoppable posts. Minimalist designs with a timeless Scandinavian feel are perfect for a photo-centric app, and Arket takes full advantage.
By adding shoppable tags to eye-catching looks, users who like a look are instantly shown where to buy it. It plays on spontaneity and impulse while showcasing products in their most alluring light.
Arket's real strength is storytelling. Posts are grouped by theme, seasons, colour palettes, daily life, with captions that capture mood, not just product. Its mission of sustainable fashion is woven in, rarely stated explicitly.
That storytelling extends to Stories. Arket uses Stories for time-sensitive updates like sales and restocks of high-demand items, but also features real customers wearing Arket. Crucially, both types are made shoppable.
By adding shoppable tags to photos of their own customers, Arket marries User-Generated Content and shoppable posts, two of the most powerful marketing tools today.
Mediareach on Arket's Social Commerce Strategy
Ted Baker: The Future of Shoppable Video
Video is booming, but luxury retailer Ted Baker was an early adopter of interactive shoppable video, embracing it since 2016.
One campaign used sticky hotspots, clickable areas that move alongside people or objects in the video. Every outfit worn by actors was instantly shoppable. Click a hotspot, an overlay appears, and you can buy then and there.
Another hit was 'Keeping Up With The Bakers', first teased on Instagram Stories, it let users explore the Baker family home in a video-game style experience, discovering hidden areas and purchasing clothes inside.
By using cinematic visuals and seamlessly integrated clickable features, Ted Baker takes shoppable posts to the next level. Users become active participants, not passive viewers. As entertainment, marketing and gaming blur, this is a glimpse of the future.
How Shoppable Video Drives Sales
2016: Instagram launches shoppable tags — turns feeds into storefronts
2020: Facebook Shops launches — extends social commerce
2600%+ traffic boost reported from shoppable posts
Ted Baker tech: Sticky hotspots that track clothing in motion for instant purchase
Keeping Up With The Bakers: Video-game style shoppable home — teased on Instagram Stories, users explore and buy hidden products
The Takeaway
Arket proves that shoppable works best when it doesn't feel like selling, it's storytelling plus UGC plus instant buying. Ted Baker proves that shoppable video can be entertainment in itself.
Choose the format that fits your brand, but make it visual, instant, and shoppable.
Want to Turn Scrolls into Sales?
Mediareach helps brands build shoppable Instagram, Facebook Shops and interactive video that boosts traffic and conversion, from UGC strategies to sticky hotspot video.
Sources & References
TechCrunch, Instagram shoppable posts launch 2016. techcrunch.com
Meta / Facebook, Facebook Shops launch 2020. about.fb.com
99Firms, Shoppable posts boost brand traffic by 2600%. 99firms.com
Just Style / DataFeedWatch, Types of shoppable content and impulse buying. just-style.com
Digiday / Digital Training Academy, Ted Baker sticky hotspots and Keeping Up With The Bakers case study. digiday.com
shoppable posts examples
brands mastered shoppable posts
Arket Instagram shoppable
Ted Baker shoppable video
Instagram shopping
Facebook Shops
user generated content shoppable
sticky hotspot video
Keeping Up With The Bakers
social commerce
shoppable content
Mediareach social commerce
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.
Aug 25, 2021
2 Brands Excelling in Shoppable Posts
Shoppable posts boost traffic by 2600%. Once just a place for friends, social is now a storefront, and these 2 brands show how to do it right.
⏱ 4 min read
By mediareach
Once upon a time, social media was for friends and photos. Fast forward a decade and it's entertainment, information and, most importantly, business.
In 2016, shoppable posts emerged on Instagram, letting brands link posts to product pages and turn feeds into shops. It was an instant hit: a streamlined, visual shopping experience. In 2020, Facebook followed with its Shops feature.
The impact is huge: shoppable posts boost brand traffic by over 2600%. If you haven't tried it, you're missing out. Here are two very different brands that mastered it.
Arket: The Slick Instagram Feed
Trendy clothing retailer Arket is a stand-out for Instagram shoppable posts. Minimalist designs with a timeless Scandinavian feel are perfect for a photo-centric app, and Arket takes full advantage.
By adding shoppable tags to eye-catching looks, users who like a look are instantly shown where to buy it. It plays on spontaneity and impulse while showcasing products in their most alluring light.
Arket's real strength is storytelling. Posts are grouped by theme, seasons, colour palettes, daily life, with captions that capture mood, not just product. Its mission of sustainable fashion is woven in, rarely stated explicitly.
That storytelling extends to Stories. Arket uses Stories for time-sensitive updates like sales and restocks of high-demand items, but also features real customers wearing Arket. Crucially, both types are made shoppable.
By adding shoppable tags to photos of their own customers, Arket marries User-Generated Content and shoppable posts, two of the most powerful marketing tools today.
Mediareach on Arket's Social Commerce Strategy
Ted Baker: The Future of Shoppable Video
Video is booming, but luxury retailer Ted Baker was an early adopter of interactive shoppable video, embracing it since 2016.
One campaign used sticky hotspots, clickable areas that move alongside people or objects in the video. Every outfit worn by actors was instantly shoppable. Click a hotspot, an overlay appears, and you can buy then and there.
Another hit was 'Keeping Up With The Bakers', first teased on Instagram Stories, it let users explore the Baker family home in a video-game style experience, discovering hidden areas and purchasing clothes inside.
By using cinematic visuals and seamlessly integrated clickable features, Ted Baker takes shoppable posts to the next level. Users become active participants, not passive viewers. As entertainment, marketing and gaming blur, this is a glimpse of the future.
How Shoppable Video Drives Sales
2016: Instagram launches shoppable tags — turns feeds into storefronts
2020: Facebook Shops launches — extends social commerce
2600%+ traffic boost reported from shoppable posts
Ted Baker tech: Sticky hotspots that track clothing in motion for instant purchase
Keeping Up With The Bakers: Video-game style shoppable home — teased on Instagram Stories, users explore and buy hidden products
The Takeaway
Arket proves that shoppable works best when it doesn't feel like selling, it's storytelling plus UGC plus instant buying. Ted Baker proves that shoppable video can be entertainment in itself.
Choose the format that fits your brand, but make it visual, instant, and shoppable.
Want to Turn Scrolls into Sales?
Mediareach helps brands build shoppable Instagram, Facebook Shops and interactive video that boosts traffic and conversion, from UGC strategies to sticky hotspot video.
Sources & References
TechCrunch, Instagram shoppable posts launch 2016. techcrunch.com
Meta / Facebook, Facebook Shops launch 2020. about.fb.com
99Firms, Shoppable posts boost brand traffic by 2600%. 99firms.com
Just Style / DataFeedWatch, Types of shoppable content and impulse buying. just-style.com
Digiday / Digital Training Academy, Ted Baker sticky hotspots and Keeping Up With The Bakers case study. digiday.com
shoppable posts examples
brands mastered shoppable posts
Arket Instagram shoppable
Ted Baker shoppable video
Instagram shopping
Facebook Shops
user generated content shoppable
sticky hotspot video
Keeping Up With The Bakers
social commerce
shoppable content
Mediareach social commerce
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.