Jul 28, 2011
Glossy Magazine Targets Arabs in London
Explore the strategy behind the glossy magazine specifically targeting the affluent Arab community in London. Understand this niche market and its high-value consumer behavior.
2 min read
By mediareach
A new glossy magazine has launched in London to target the city's Arab community.
Hella — Arabic for Hello, is a bi-monthly, upmarket 64-page title aimed at affluent high-net-worth Arab residents and business people.
450k
Arabs in London
+100k
Gulf Visitors in Summer
25k
Hella Distribution
£100B+
Arab Investment in London
According to publisher Saad Al-Saraf, the launch is the first of several projects for London's affluent Arabic population, estimated at 450,000, mainly from Iraq, Lebanon, Morocco, Egypt and Gulf states. In summer, a further 100,000 Arabs fly in from Saudi Arabia, UAE, Qatar and Kuwait.
Arabs adore London and have invested over £100 billion in property, finance, commerce and investments. Hella London is delivered directly to more than 25,000 rich Arab homes and businesses in and around London.
Advertising policy is strict
Alcohol, tobacco, gambling and pornography are not accepted — only selected premium brands aligned with the audience's values.
Who Reads Hella?
Businessmen, property developers, doctors, lawyers, dentists, company directors, accountants and celebrities. Content covers fashion, health, property, investments, education, food and lifestyle.
Target London's Affluent Arab Audience?
Mediareach has 40+ years experience reaching high-net-worth Arab communities in London through culturally intelligent media.
Hella London
Arab community London
glossy magazine Arabs
affluent Arab audience
Arab investment London
UK's pioneering multicultural marketing agency. mediareach.co
Jul 28, 2011
Glossy Magazine Targets Arabs in London
Explore the strategy behind the glossy magazine specifically targeting the affluent Arab community in London. Understand this niche market and its high-value consumer behavior.
2 min read
By mediareach
A new glossy magazine has launched in London to target the city's Arab community.
Hella — Arabic for Hello, is a bi-monthly, upmarket 64-page title aimed at affluent high-net-worth Arab residents and business people.
450k
Arabs in London
+100k
Gulf Visitors in Summer
25k
Hella Distribution
£100B+
Arab Investment in London
According to publisher Saad Al-Saraf, the launch is the first of several projects for London's affluent Arabic population, estimated at 450,000, mainly from Iraq, Lebanon, Morocco, Egypt and Gulf states. In summer, a further 100,000 Arabs fly in from Saudi Arabia, UAE, Qatar and Kuwait.
Arabs adore London and have invested over £100 billion in property, finance, commerce and investments. Hella London is delivered directly to more than 25,000 rich Arab homes and businesses in and around London.
Advertising policy is strict
Alcohol, tobacco, gambling and pornography are not accepted — only selected premium brands aligned with the audience's values.
Who Reads Hella?
Businessmen, property developers, doctors, lawyers, dentists, company directors, accountants and celebrities. Content covers fashion, health, property, investments, education, food and lifestyle.
Target London's Affluent Arab Audience?
Mediareach has 40+ years experience reaching high-net-worth Arab communities in London through culturally intelligent media.
Hella London
Arab community London
glossy magazine Arabs
affluent Arab audience
Arab investment London
UK's pioneering multicultural marketing agency. mediareach.co
Jul 28, 2011
Glossy Magazine Targets Arabs in London
Explore the strategy behind the glossy magazine specifically targeting the affluent Arab community in London. Understand this niche market and its high-value consumer behavior.
2 min read
By mediareach
A new glossy magazine has launched in London to target the city's Arab community.
Hella — Arabic for Hello, is a bi-monthly, upmarket 64-page title aimed at affluent high-net-worth Arab residents and business people.
450k
Arabs in London
+100k
Gulf Visitors in Summer
25k
Hella Distribution
£100B+
Arab Investment in London
According to publisher Saad Al-Saraf, the launch is the first of several projects for London's affluent Arabic population, estimated at 450,000, mainly from Iraq, Lebanon, Morocco, Egypt and Gulf states. In summer, a further 100,000 Arabs fly in from Saudi Arabia, UAE, Qatar and Kuwait.
Arabs adore London and have invested over £100 billion in property, finance, commerce and investments. Hella London is delivered directly to more than 25,000 rich Arab homes and businesses in and around London.
Advertising policy is strict
Alcohol, tobacco, gambling and pornography are not accepted — only selected premium brands aligned with the audience's values.
Who Reads Hella?
Businessmen, property developers, doctors, lawyers, dentists, company directors, accountants and celebrities. Content covers fashion, health, property, investments, education, food and lifestyle.
Target London's Affluent Arab Audience?
Mediareach has 40+ years experience reaching high-net-worth Arab communities in London through culturally intelligent media.
Hella London
Arab community London
glossy magazine Arabs
affluent Arab audience
Arab investment London
UK's pioneering multicultural marketing agency. mediareach.co