Jan 17, 2018
Tea Boosts Creativity Marketing Insights
Stuck for ideas? Go brew a cuppa. Tea drinkers outperformed water drinkers instantly, not from caffeine, but from mood.
⏱ 3 min read
By mediareach
Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again. A new study suggests the secret to a creative mind can be found in tea.
Volunteers who drank tea immediately performed better than those who drank water in creative and cognitive exams. Initially, researchers thought it was the high dosage of caffeine and theanine, but those effects don't kick in instantly, yet performance was rapidly boosted. The effect is likely psychological.
Tea improves mood and lets positivity flow, which in turn increases your brain's cognitive ability. Think of the difference between going to work on a blue Monday versus a sunny Friday morning.
Drinking It Wrong? The 9-Step Authentic Brew
If you're thinking, "I drink tea all the time and see no improvement," perhaps you're drinking it wrong. The best way to drink tea for maximum benefit is:
Use loose-leaf tea
Go sugar free
Use soft or filtered water
Use boiling water
Let it brew for eight minutes
Pour it immediately into a pre-warmed teapot
Pour tea into the cup before milk
Pour the cream off the milk before use
Drink it in small quantities
The more effort you put into making tea an authentic experience, the more satisfied you are with taste, and therefore your mood improves. Sugar and creamy milk distract from the pure taste of tea leaves and can make the experience feel less authentic and even lower your mood.
The more effort you put into making your tea an authentic experience, the more satisfied you are with the taste and therefore your mood is improved.
Tea & Cognition Study Insight
The higher caffeine and theanine content in a strong brew is set to boost creativity for longer thanks to improved focus. Drinking in small quantities means less bloating and keeps tea warmer for longer, which is key.
Perhaps we should all try this method at work. We drink a lot of tea at Mediareach, which could have unknowingly contributed to our creative thinking. We will be sure to try this out, and think of a cool noodle shop name while we're at it.
Need a Creative Boost?
At Mediareach we run on tea and ideas. If you're stuck for a name, design or campaign, let's brew creativity together.
Sources & References
Tea vs water creativity study — design from blocks 6.54 vs 6.03, noodle restaurant name 4.11 vs 3.78, divergent thinking core of creativity.
Effect likely psychological — mood and positivity boost cognitive ability, not instant caffeine/theanine.
Authentic brew method: loose-leaf, sugar free, soft/filtered water, boiling water, 8 min brew, pre-warmed teapot, tea before milk, cream off milk, small quantities.
tea boosts creativity
brewing creativi-tea
tea creativity study
divergent thinking tea
how to brew tea
loose leaf tea
tea mood cognitive ability
creative thinking tea
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities, fuelled by a lot of tea.
Jan 17, 2018
Tea Boosts Creativity Marketing Insights
Stuck for ideas? Go brew a cuppa. Tea drinkers outperformed water drinkers instantly, not from caffeine, but from mood.
⏱ 3 min read
By mediareach
Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again. A new study suggests the secret to a creative mind can be found in tea.
Volunteers who drank tea immediately performed better than those who drank water in creative and cognitive exams. Initially, researchers thought it was the high dosage of caffeine and theanine, but those effects don't kick in instantly, yet performance was rapidly boosted. The effect is likely psychological.
Tea improves mood and lets positivity flow, which in turn increases your brain's cognitive ability. Think of the difference between going to work on a blue Monday versus a sunny Friday morning.
Drinking It Wrong? The 9-Step Authentic Brew
If you're thinking, "I drink tea all the time and see no improvement," perhaps you're drinking it wrong. The best way to drink tea for maximum benefit is:
Use loose-leaf tea
Go sugar free
Use soft or filtered water
Use boiling water
Let it brew for eight minutes
Pour it immediately into a pre-warmed teapot
Pour tea into the cup before milk
Pour the cream off the milk before use
Drink it in small quantities
The more effort you put into making tea an authentic experience, the more satisfied you are with taste, and therefore your mood improves. Sugar and creamy milk distract from the pure taste of tea leaves and can make the experience feel less authentic and even lower your mood.
The more effort you put into making your tea an authentic experience, the more satisfied you are with the taste and therefore your mood is improved.
Tea & Cognition Study Insight
The higher caffeine and theanine content in a strong brew is set to boost creativity for longer thanks to improved focus. Drinking in small quantities means less bloating and keeps tea warmer for longer, which is key.
Perhaps we should all try this method at work. We drink a lot of tea at Mediareach, which could have unknowingly contributed to our creative thinking. We will be sure to try this out, and think of a cool noodle shop name while we're at it.
Need a Creative Boost?
At Mediareach we run on tea and ideas. If you're stuck for a name, design or campaign, let's brew creativity together.
Sources & References
Tea vs water creativity study — design from blocks 6.54 vs 6.03, noodle restaurant name 4.11 vs 3.78, divergent thinking core of creativity.
Effect likely psychological — mood and positivity boost cognitive ability, not instant caffeine/theanine.
Authentic brew method: loose-leaf, sugar free, soft/filtered water, boiling water, 8 min brew, pre-warmed teapot, tea before milk, cream off milk, small quantities.
tea boosts creativity
brewing creativi-tea
tea creativity study
divergent thinking tea
how to brew tea
loose leaf tea
tea mood cognitive ability
creative thinking tea
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities, fuelled by a lot of tea.
Jan 17, 2018
Tea Boosts Creativity Marketing Insights
Stuck for ideas? Go brew a cuppa. Tea drinkers outperformed water drinkers instantly, not from caffeine, but from mood.
⏱ 3 min read
By mediareach
Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again. A new study suggests the secret to a creative mind can be found in tea.
Volunteers who drank tea immediately performed better than those who drank water in creative and cognitive exams. Initially, researchers thought it was the high dosage of caffeine and theanine, but those effects don't kick in instantly, yet performance was rapidly boosted. The effect is likely psychological.
Tea improves mood and lets positivity flow, which in turn increases your brain's cognitive ability. Think of the difference between going to work on a blue Monday versus a sunny Friday morning.
Drinking It Wrong? The 9-Step Authentic Brew
If you're thinking, "I drink tea all the time and see no improvement," perhaps you're drinking it wrong. The best way to drink tea for maximum benefit is:
Use loose-leaf tea
Go sugar free
Use soft or filtered water
Use boiling water
Let it brew for eight minutes
Pour it immediately into a pre-warmed teapot
Pour tea into the cup before milk
Pour the cream off the milk before use
Drink it in small quantities
The more effort you put into making tea an authentic experience, the more satisfied you are with taste, and therefore your mood improves. Sugar and creamy milk distract from the pure taste of tea leaves and can make the experience feel less authentic and even lower your mood.
The more effort you put into making your tea an authentic experience, the more satisfied you are with the taste and therefore your mood is improved.
Tea & Cognition Study Insight
The higher caffeine and theanine content in a strong brew is set to boost creativity for longer thanks to improved focus. Drinking in small quantities means less bloating and keeps tea warmer for longer, which is key.
Perhaps we should all try this method at work. We drink a lot of tea at Mediareach, which could have unknowingly contributed to our creative thinking. We will be sure to try this out, and think of a cool noodle shop name while we're at it.
Need a Creative Boost?
At Mediareach we run on tea and ideas. If you're stuck for a name, design or campaign, let's brew creativity together.
Sources & References
Tea vs water creativity study — design from blocks 6.54 vs 6.03, noodle restaurant name 4.11 vs 3.78, divergent thinking core of creativity.
Effect likely psychological — mood and positivity boost cognitive ability, not instant caffeine/theanine.
Authentic brew method: loose-leaf, sugar free, soft/filtered water, boiling water, 8 min brew, pre-warmed teapot, tea before milk, cream off milk, small quantities.
tea boosts creativity
brewing creativi-tea
tea creativity study
divergent thinking tea
how to brew tea
loose leaf tea
tea mood cognitive ability
creative thinking tea
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities, fuelled by a lot of tea.