RingCentral ⎯ UK Brand Launch
Tech & Digital services
Brief
RingCentral required a high-impact UK brand launch to increase awareness, drive inbound enquiries and support long-term client growth. The brief was to deliver a large-scale campaign that clearly positioned RingCentral in the UK market, while ensuring delivery on time and on budget, with close consultancy support and seamless collaboration with internal creative teams.
Strategy
We provided end-to-end consultancy, working closely with RingCentral’s internal creative team to ensure messaging, media and execution were fully aligned. A robust, insight-led media plan was developed to deliver immediate visibility and sustained presence.
The strategy centred on high-impact OOH environments to build credibility and scale quickly, including:
National roadside OOH
London Underground placements
Premium Airport media
These channels were selected to reach senior decision-makers, commuters and business travellers at moments of high attention, reinforcing RingCentral’s position as a trusted enterprise communications platform.
Results
The campaign delivered strong early momentum and sustainable growth indicators. Inbound enquiries and call-to-action responses peaked in the first week, demonstrating the immediate impact of the OOH-led launch, while continued visibility supported longer-term client growth beyond the initial burst.
+48%
Uplift in inbound enquiries during the first week of launch
+52%
Increase in call-to-action responses versus pre-campaign levels
+35%
Growth in new business leads sustained throughout the campaign period
75%+
Reach of target business audience across key UK OOH environments
More Works
(MRA — 02)
©2024
RingCentral ⎯ UK Brand Launch
Tech & Digital services
Brief
RingCentral required a high-impact UK brand launch to increase awareness, drive inbound enquiries and support long-term client growth. The brief was to deliver a large-scale campaign that clearly positioned RingCentral in the UK market, while ensuring delivery on time and on budget, with close consultancy support and seamless collaboration with internal creative teams.
Strategy
We provided end-to-end consultancy, working closely with RingCentral’s internal creative team to ensure messaging, media and execution were fully aligned. A robust, insight-led media plan was developed to deliver immediate visibility and sustained presence.
The strategy centred on high-impact OOH environments to build credibility and scale quickly, including:
National roadside OOH
London Underground placements
Premium Airport media
These channels were selected to reach senior decision-makers, commuters and business travellers at moments of high attention, reinforcing RingCentral’s position as a trusted enterprise communications platform.
Results
The campaign delivered strong early momentum and sustainable growth indicators. Inbound enquiries and call-to-action responses peaked in the first week, demonstrating the immediate impact of the OOH-led launch, while continued visibility supported longer-term client growth beyond the initial burst.
+48%
Uplift in inbound enquiries during the first week of launch
+52%
Increase in call-to-action responses versus pre-campaign levels
+35%
Growth in new business leads sustained throughout the campaign period
75%+
Reach of target business audience across key UK OOH environments
More Works
(MRA — 02)
©2024
RingCentral ⎯ UK Brand Launch
Tech & Digital services
Brief
RingCentral required a high-impact UK brand launch to increase awareness, drive inbound enquiries and support long-term client growth. The brief was to deliver a large-scale campaign that clearly positioned RingCentral in the UK market, while ensuring delivery on time and on budget, with close consultancy support and seamless collaboration with internal creative teams.
Strategy
We provided end-to-end consultancy, working closely with RingCentral’s internal creative team to ensure messaging, media and execution were fully aligned. A robust, insight-led media plan was developed to deliver immediate visibility and sustained presence.
The strategy centred on high-impact OOH environments to build credibility and scale quickly, including:
National roadside OOH
London Underground placements
Premium Airport media
These channels were selected to reach senior decision-makers, commuters and business travellers at moments of high attention, reinforcing RingCentral’s position as a trusted enterprise communications platform.
Results
The campaign delivered strong early momentum and sustainable growth indicators. Inbound enquiries and call-to-action responses peaked in the first week, demonstrating the immediate impact of the OOH-led launch, while continued visibility supported longer-term client growth beyond the initial burst.
+48%
Uplift in inbound enquiries during the first week of launch
+52%
Increase in call-to-action responses versus pre-campaign levels
+35%
Growth in new business leads sustained throughout the campaign period
75%+
Reach of target business audience across key UK OOH environments
More Works
©2024