Sainsbury's Black History Month
Retail
Summary
To support and celebrate the Black History month, culture and the contributions Black people have made to society.
Brief
Brief
To support and celebrate the Black History month, culture and the contributions Black people have made to society.
Strategy
Strategy
The team developed a media partnership campaign focused on Black History Month, using sponsored advertorial content with two key African/Caribbean publications supported by strong Digital campaign to help generate awareness of Black History month and the work done by the pioneers.
Two of the most relevant and prominent publications catering to the African/Caribbean audiences were considered for this activity in order to ensure content quality, relevance and to guarantee authenticity from a reader’s perspective.
Results
Results
All digital elements have driven followers to the online advertorial pieces with significant engagement.
More Works
(MRA — 02)
©2024
Sainsbury's Black History Month
Retail
Summary
To support and celebrate the Black History month, culture and the contributions Black people have made to society.
Brief
To support and celebrate the Black History month, culture and the contributions Black people have made to society.
Strategy
The team developed a media partnership campaign focused on Black History Month, using sponsored advertorial content with two key African/Caribbean publications supported by strong Digital campaign to help generate awareness of Black History month and the work done by the pioneers.
Two of the most relevant and prominent publications catering to the African/Caribbean audiences were considered for this activity in order to ensure content quality, relevance and to guarantee authenticity from a reader’s perspective.
Results
All digital elements have driven followers to the online advertorial pieces with significant engagement.
More Works
(MRA — 02)
©2024
Sainsbury's Black History Month
Retail
Summary
To support and celebrate the Black History month, culture and the contributions Black people have made to society.
Brief
To support and celebrate the Black History month, culture and the contributions Black people have made to society.
Strategy
The team developed a media partnership campaign focused on Black History Month, using sponsored advertorial content with two key African/Caribbean publications supported by strong Digital campaign to help generate awareness of Black History month and the work done by the pioneers.
Two of the most relevant and prominent publications catering to the African/Caribbean audiences were considered for this activity in order to ensure content quality, relevance and to guarantee authenticity from a reader’s perspective.
Results
All digital elements have driven followers to the online advertorial pieces with significant engagement.
More Works
©2024