Sainsbury's World Foods
Retail
Summary
For the blessed month of Ramadan, Sainsbury’s approached Mediareach Advertising for a campaign with a unique emphasis on its world foods segment, especially among British Muslims.
Brief
Brief
For the blessed month of Ramadan, Sainsbury’s approached Mediareach Advertising for a campaign with a unique emphasis on its world foods segment, especially among British Muslims.
The key objective was to reflect a wide product range, where people of all ethnicities can relate to Sainsbury’s as their go-to market. That way, they can celebrate diverse Iftar meals while enjoying different Ramadan recipes.
Strategy
Strategy
We planned and executed an omni-channel campaign featuring Imran Abbas, the Southeast Asian Pakistani icon, actor, model and influencer who visited the UK for a Ramadan sojourn. There, he shared his personal story, introducing a fresh and sincere perspective that resonated with both the second and third generations of the UK audience.
Surrounding the marketing scene with Ramadan-ish vibes, our team worked around the clock to tick all the production boxes for a successful campaign. The TV promo went live on the 6th of April, 2022, on different channels, including ARY, Islam Channel, Hum Masala, Geo Entertainment, British Muslim TV, Colors Network, Utsav Plus and Utsav Bharat.
Results
Results
Sainsbury’s Diwali Campaign
More Works
(MRA — 02)
©2024
Sainsbury's World Foods
Retail
Summary
For the blessed month of Ramadan, Sainsbury’s approached Mediareach Advertising for a campaign with a unique emphasis on its world foods segment, especially among British Muslims.
Brief
For the blessed month of Ramadan, Sainsbury’s approached Mediareach Advertising for a campaign with a unique emphasis on its world foods segment, especially among British Muslims.
The key objective was to reflect a wide product range, where people of all ethnicities can relate to Sainsbury’s as their go-to market. That way, they can celebrate diverse Iftar meals while enjoying different Ramadan recipes.
Strategy
We planned and executed an omni-channel campaign featuring Imran Abbas, the Southeast Asian Pakistani icon, actor, model and influencer who visited the UK for a Ramadan sojourn. There, he shared his personal story, introducing a fresh and sincere perspective that resonated with both the second and third generations of the UK audience.
Surrounding the marketing scene with Ramadan-ish vibes, our team worked around the clock to tick all the production boxes for a successful campaign. The TV promo went live on the 6th of April, 2022, on different channels, including ARY, Islam Channel, Hum Masala, Geo Entertainment, British Muslim TV, Colors Network, Utsav Plus and Utsav Bharat.
Results
Sainsbury’s Diwali Campaign
More Works
(MRA — 02)
©2024
Sainsbury's World Foods
Retail
Summary
For the blessed month of Ramadan, Sainsbury’s approached Mediareach Advertising for a campaign with a unique emphasis on its world foods segment, especially among British Muslims.
Brief
For the blessed month of Ramadan, Sainsbury’s approached Mediareach Advertising for a campaign with a unique emphasis on its world foods segment, especially among British Muslims.
The key objective was to reflect a wide product range, where people of all ethnicities can relate to Sainsbury’s as their go-to market. That way, they can celebrate diverse Iftar meals while enjoying different Ramadan recipes.
Strategy
We planned and executed an omni-channel campaign featuring Imran Abbas, the Southeast Asian Pakistani icon, actor, model and influencer who visited the UK for a Ramadan sojourn. There, he shared his personal story, introducing a fresh and sincere perspective that resonated with both the second and third generations of the UK audience.
Surrounding the marketing scene with Ramadan-ish vibes, our team worked around the clock to tick all the production boxes for a successful campaign. The TV promo went live on the 6th of April, 2022, on different channels, including ARY, Islam Channel, Hum Masala, Geo Entertainment, British Muslim TV, Colors Network, Utsav Plus and Utsav Bharat.
Results
Sainsbury’s Diwali Campaign
More Works
©2024