Rebtel ⎯ Community Led Growth
Local relevance, national performance
Tech & Digital services
Brief
Rebtel, a global VOIP provider, partnered with Mediareach to drive a significant increase in sales and app downloads within UK communities that regularly call family and friends abroad. The challenge was to cut through in a competitive category and reach West African audiences in a way that felt trusted, relevant and locally rooted.
Strategy
Using Mediareach’s proprietary in-house community database, we identified and segmented West African communities across the UK at postcode level. This allowed us to plan a highly targeted, community-first media strategy focused on environments where Rebtel would feel both visible and credible.
The campaign combined:
Outdoor advertising in high-density community locations
Press and PR within culturally relevant titles
Grassroots outreach, including billboards and leaflets placed in trusted spaces such as hair and beauty salons
By blending digital, outdoor and physical community touchpoints, we maximised local presence, word-of-mouth and consideration at the point of relevance.
Results
The campaign delivered strong performance and brand impact within the target audience. The highly targeted, postcode-led approach enabled Rebtel to drive immediate commercial results while building meaningful brand presence within West African communities across the UK.
200%
Sales uplift was achieved during the campaign period
45k+
Impressions were delivered through targeted outdoor placements
14 pieces
PR coverage were secured across relevant community media
+38%
Higher app download rate in postcodes supported by salon billboards and leaflets versus non-activated areas
More Works
(MRA — 02)
©2024
Rebtel ⎯ Community Led Growth
Local relevance, national performance
Tech & Digital services
Brief
Rebtel, a global VOIP provider, partnered with Mediareach to drive a significant increase in sales and app downloads within UK communities that regularly call family and friends abroad. The challenge was to cut through in a competitive category and reach West African audiences in a way that felt trusted, relevant and locally rooted.
Strategy
Using Mediareach’s proprietary in-house community database, we identified and segmented West African communities across the UK at postcode level. This allowed us to plan a highly targeted, community-first media strategy focused on environments where Rebtel would feel both visible and credible.
The campaign combined:
Outdoor advertising in high-density community locations
Press and PR within culturally relevant titles
Grassroots outreach, including billboards and leaflets placed in trusted spaces such as hair and beauty salons
By blending digital, outdoor and physical community touchpoints, we maximised local presence, word-of-mouth and consideration at the point of relevance.
Results
The campaign delivered strong performance and brand impact within the target audience. The highly targeted, postcode-led approach enabled Rebtel to drive immediate commercial results while building meaningful brand presence within West African communities across the UK.
200%
Sales uplift was achieved during the campaign period
45k+
Impressions were delivered through targeted outdoor placements
14 pieces
PR coverage were secured across relevant community media
+38%
Higher app download rate in postcodes supported by salon billboards and leaflets versus non-activated areas
More Works
(MRA — 02)
©2024
Rebtel ⎯ Community Led Growth
Local relevance, national performance
Tech & Digital services
Brief
Rebtel, a global VOIP provider, partnered with Mediareach to drive a significant increase in sales and app downloads within UK communities that regularly call family and friends abroad. The challenge was to cut through in a competitive category and reach West African audiences in a way that felt trusted, relevant and locally rooted.
Strategy
Using Mediareach’s proprietary in-house community database, we identified and segmented West African communities across the UK at postcode level. This allowed us to plan a highly targeted, community-first media strategy focused on environments where Rebtel would feel both visible and credible.
The campaign combined:
Outdoor advertising in high-density community locations
Press and PR within culturally relevant titles
Grassroots outreach, including billboards and leaflets placed in trusted spaces such as hair and beauty salons
By blending digital, outdoor and physical community touchpoints, we maximised local presence, word-of-mouth and consideration at the point of relevance.
Results
The campaign delivered strong performance and brand impact within the target audience. The highly targeted, postcode-led approach enabled Rebtel to drive immediate commercial results while building meaningful brand presence within West African communities across the UK.
200%
Sales uplift was achieved during the campaign period
45k+
Impressions were delivered through targeted outdoor placements
14 pieces
PR coverage were secured across relevant community media
+38%
Higher app download rate in postcodes supported by salon billboards and leaflets versus non-activated areas
More Works
©2024