NHS DHSC
Healthcare & Pharma
Objective
Objective
Encourage the 40+ South Asian audience to get their blood pressure tested in community pharmacies.
Educate the public that high blood pressure usually has no symptoms.
Help people understand the scale of the issue, that they could be one of millions living with high blood pressure without knowing it.
Elevate the importance of getting a blood pressure test as the only way to know if you have high blood pressure.
Drive awareness of the potential serious consequences of untreated high blood pressure i.e. fatal heart attacks and strokes.
Drive referrals to the NHS blood pressure postcode look up to find their nearest eligible pharmacy.
Overcome barriers to action by making clear that the process is free, quick, easy, conducted in privacy and they don’t need to book in advance.
Drive uptake of the blood pressure check in pharmacies.
Strategy
Strategy
The campaign will target males and females with undiagnosed hypertension (uHT) who were more likely to be:
• Older (55+).
• Those 40 + living with obesity.
• Those 40+ consuming alcohol ‘almost every day’ compared to the rest of the population.
There’s only a slight difference by gender so we should be targeting males and females equally. Bangladeshi, Pakistani, Indian ethnic groups are at highest risk of the largest CVD mortality outcomes, as a result of undiagnosed high blood pressure.
TV Advert
TV Advert
More Works
(MRA — 02)
©2024
NHS DHSC
Healthcare & Pharma
Objective
Encourage the 40+ South Asian audience to get their blood pressure tested in community pharmacies.
Educate the public that high blood pressure usually has no symptoms.
Help people understand the scale of the issue, that they could be one of millions living with high blood pressure without knowing it.
Elevate the importance of getting a blood pressure test as the only way to know if you have high blood pressure.
Drive awareness of the potential serious consequences of untreated high blood pressure i.e. fatal heart attacks and strokes.
Drive referrals to the NHS blood pressure postcode look up to find their nearest eligible pharmacy.
Overcome barriers to action by making clear that the process is free, quick, easy, conducted in privacy and they don’t need to book in advance.
Drive uptake of the blood pressure check in pharmacies.
Strategy
The campaign will target males and females with undiagnosed hypertension (uHT) who were more likely to be:
• Older (55+).
• Those 40 + living with obesity.
• Those 40+ consuming alcohol ‘almost every day’ compared to the rest of the population.
There’s only a slight difference by gender so we should be targeting males and females equally. Bangladeshi, Pakistani, Indian ethnic groups are at highest risk of the largest CVD mortality outcomes, as a result of undiagnosed high blood pressure.
TV Advert
More Works
(MRA — 02)
©2024
NHS DHSC
Healthcare & Pharma
Objective
Encourage the 40+ South Asian audience to get their blood pressure tested in community pharmacies.
Educate the public that high blood pressure usually has no symptoms.
Help people understand the scale of the issue, that they could be one of millions living with high blood pressure without knowing it.
Elevate the importance of getting a blood pressure test as the only way to know if you have high blood pressure.
Drive awareness of the potential serious consequences of untreated high blood pressure i.e. fatal heart attacks and strokes.
Drive referrals to the NHS blood pressure postcode look up to find their nearest eligible pharmacy.
Overcome barriers to action by making clear that the process is free, quick, easy, conducted in privacy and they don’t need to book in advance.
Drive uptake of the blood pressure check in pharmacies.
Strategy
The campaign will target males and females with undiagnosed hypertension (uHT) who were more likely to be:
• Older (55+).
• Those 40 + living with obesity.
• Those 40+ consuming alcohol ‘almost every day’ compared to the rest of the population.
There’s only a slight difference by gender so we should be targeting males and females equally. Bangladeshi, Pakistani, Indian ethnic groups are at highest risk of the largest CVD mortality outcomes, as a result of undiagnosed high blood pressure.
TV Advert
More Works
©2024