Winning the Planning and Buying for Typhoo’s TV
Mediareach wins the crucial media planning and buying contract for Typhoo Tea's TV campaign. Discover the strategy behind our successful pitch and execution.
Mediareach’ s strategic initiative together with Channel 5 has helped them deliver a winning strategy in a competitive pitch with Typhoo.
By taking advantage of recent broadcast ruling allowing TV spots to run around content featuring the same brand ambassador or artist the Channel 5 new series ‘Ben Fogle – New Lives in the Wild” was the perfect launching pad for the new advert, which has then been closely followed by a media plan which featured 28 major TV channels including the Sky network, ITV2 and Daybreak, E4, and Film 4, to name a few.
“Mediareach’s initiatives and media spot planning approach has delivered our brand strategy perfectly, hitting our target audience with the new advertising execution”, says Keith Packer, CEO of Typhoo Tea.
Winning the Planning and Buying for Typhoo’s TV
Mediareach wins the crucial media planning and buying contract for Typhoo Tea's TV campaign. Discover the strategy behind our successful pitch and execution.
Mediareach’ s strategic initiative together with Channel 5 has helped them deliver a winning strategy in a competitive pitch with Typhoo.
By taking advantage of recent broadcast ruling allowing TV spots to run around content featuring the same brand ambassador or artist the Channel 5 new series ‘Ben Fogle – New Lives in the Wild” was the perfect launching pad for the new advert, which has then been closely followed by a media plan which featured 28 major TV channels including the Sky network, ITV2 and Daybreak, E4, and Film 4, to name a few.
“Mediareach’s initiatives and media spot planning approach has delivered our brand strategy perfectly, hitting our target audience with the new advertising execution”, says Keith Packer, CEO of Typhoo Tea.
Winning the Planning and Buying for Typhoo’s TV
Mediareach wins the crucial media planning and buying contract for Typhoo Tea's TV campaign. Discover the strategy behind our successful pitch and execution.
Mediareach’ s strategic initiative together with Channel 5 has helped them deliver a winning strategy in a competitive pitch with Typhoo.
By taking advantage of recent broadcast ruling allowing TV spots to run around content featuring the same brand ambassador or artist the Channel 5 new series ‘Ben Fogle – New Lives in the Wild” was the perfect launching pad for the new advert, which has then been closely followed by a media plan which featured 28 major TV channels including the Sky network, ITV2 and Daybreak, E4, and Film 4, to name a few.
“Mediareach’s initiatives and media spot planning approach has delivered our brand strategy perfectly, hitting our target audience with the new advertising execution”, says Keith Packer, CEO of Typhoo Tea.