May 24, 2013
Mediareach Has Got the ‘OO’ Factor, Winning Typhoo’s TV Brief
How a strategic Channel 5 initiative around Ben Fogle – New Lives in the Wild and a 28-channel TV plan plus 7-city outdoor delivered Typhoo’s iconic Eco ‘00’ Refill launch.
⏱ 3 min read
By mediareach
Mediareach has won the media planning and buying for Typhoo Tea- one of Britain’s most iconic tea brands – in a competitive pitch, delivering what CEO Keith Packer calls a strategy that “has delivered our brand strategy perfectly.
The winning idea came from a strategic initiative with Channel 5. Taking advantage of a recent broadcast ruling that allows TV spots to run around content featuring the same brand ambassador or artist, Mediareach identified Channel 5’s new series ‘Ben Fogle – New Lives in the Wild’ as the perfect launchpad for Typhoo’s new advert.
That Channel 5 launch was closely followed by a full media plan featuring 28 major TV channels including the Sky network, ITV2 and Daybreak, E4, and Film4, ensuring national scale while hitting Typhoo’s core audience.
Mediareach’s initiatives and media spot planning approach has delivered our brand strategy perfectly, hitting our target audience with the new advertising execution.
— Keith Packer, CEO, Typhoo Tea
TV, Outdoor and Tactical: The ‘OO’ Factor Across 7 Cities
Mediareach was appointed to look after television, outdoor and tactical media planning and buying for Typhoo.
For outdoor, Typhoo rolled out campaigns across all audiences in seven UK cities: London, Manchester, Birmingham, Bradford, Leeds, Liverpool and Newcastle. The plan heavily relied on bus and ambient marketing to promote Typhoo’s Eco ‘00’ Refill packs – an eco-friendly innovation with 92% less packaging weight than Typhoo’s 40 teabag cartons.
Campaign At A Glance
Typhoo ‘OO’ Factor Campaign at a Glance
Client: Typhoo Tea – iconic British brand
Win: Competitive TV pitch via Channel 5 strategic initiative
Launchpad: Ben Fogle – New Lives in the Wild (new broadcast ruling)
TV Plan: 28 major channels – Sky network, ITV2, Daybreak, E4, Film4 + more
Outdoor: 7 cities – London, Manchester, Birmingham, Bradford, Leeds, Liverpool, Newcastle
Formats: Bus + ambient for Eco ‘00’ Refill packs – 92% less packaging vs 40 teabag carton
Remit: Television, outdoor and tactical planning and buying
The CEO of Mediareach Advertising says: “We are very excited to win Typhoo’s Media Account which is an iconic British brand to work with. We are committed to deliver high results and we hope to develop our partnership further.”
25 Years of High-Profile Experience
With 25 years of marketing experience at the time, Mediareach brought proven FMCG scale to the win. The agency has worked with high-profile clients including Swarovski, BT, TalkTalk, Madame Tussauds, LoveFilm, Premier Foods, Rank Hovis, Westmill Foods, Tilda, ASDA, Tesco, GSK, NHS, NSPCC, British Heart Foundation, Bupa, HMRC, Job Centre Plus, Royal Air Force and Royal Mail.
Launching an FMCG Campaign That Needs National Scale
From strategic broadcaster partnerships that unlock new rulings to 28-channel TV plans and 7-city outdoor bus networks, Mediareach turns iconic brands into everyday choices.
Sources & References
Typhoo Tea – competitive pitch win, Channel 5 Ben Fogle New Lives in the Wild launchpad, broadcast ruling on brand ambassador content. Mediareach
Keith Packer, CEO Typhoo Tea – quote on Mediareach initiatives delivering brand strategy. 24 May 2013
Media plan – 28 major TV channels Sky, ITV2, Daybreak, E4, Film4; outdoor 7 cities bus and ambient for Eco ‘00’ Refill packs 92% less packaging weight than 40 teabag cartons.
Mediareach Typhoo TV brief
Typhoo OO factor
Typhoo Eco 00 Refill packs
Channel 5 Ben Fogle
Typhoo media planning buying
Keith Packer Typhoo
Typhoo outdoor bus campaign
92% less packaging
FMCG TV planning
British tea brand advertising
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.
May 24, 2013
Mediareach Has Got the ‘OO’ Factor, Winning Typhoo’s TV Brief
How a strategic Channel 5 initiative around Ben Fogle – New Lives in the Wild and a 28-channel TV plan plus 7-city outdoor delivered Typhoo’s iconic Eco ‘00’ Refill launch.
⏱ 3 min read
By mediareach
Mediareach has won the media planning and buying for Typhoo Tea- one of Britain’s most iconic tea brands – in a competitive pitch, delivering what CEO Keith Packer calls a strategy that “has delivered our brand strategy perfectly.
The winning idea came from a strategic initiative with Channel 5. Taking advantage of a recent broadcast ruling that allows TV spots to run around content featuring the same brand ambassador or artist, Mediareach identified Channel 5’s new series ‘Ben Fogle – New Lives in the Wild’ as the perfect launchpad for Typhoo’s new advert.
That Channel 5 launch was closely followed by a full media plan featuring 28 major TV channels including the Sky network, ITV2 and Daybreak, E4, and Film4, ensuring national scale while hitting Typhoo’s core audience.
Mediareach’s initiatives and media spot planning approach has delivered our brand strategy perfectly, hitting our target audience with the new advertising execution.
— Keith Packer, CEO, Typhoo Tea
TV, Outdoor and Tactical: The ‘OO’ Factor Across 7 Cities
Mediareach was appointed to look after television, outdoor and tactical media planning and buying for Typhoo.
For outdoor, Typhoo rolled out campaigns across all audiences in seven UK cities: London, Manchester, Birmingham, Bradford, Leeds, Liverpool and Newcastle. The plan heavily relied on bus and ambient marketing to promote Typhoo’s Eco ‘00’ Refill packs – an eco-friendly innovation with 92% less packaging weight than Typhoo’s 40 teabag cartons.
Campaign At A Glance
Typhoo ‘OO’ Factor Campaign at a Glance
Client: Typhoo Tea – iconic British brand
Win: Competitive TV pitch via Channel 5 strategic initiative
Launchpad: Ben Fogle – New Lives in the Wild (new broadcast ruling)
TV Plan: 28 major channels – Sky network, ITV2, Daybreak, E4, Film4 + more
Outdoor: 7 cities – London, Manchester, Birmingham, Bradford, Leeds, Liverpool, Newcastle
Formats: Bus + ambient for Eco ‘00’ Refill packs – 92% less packaging vs 40 teabag carton
Remit: Television, outdoor and tactical planning and buying
The CEO of Mediareach Advertising says: “We are very excited to win Typhoo’s Media Account which is an iconic British brand to work with. We are committed to deliver high results and we hope to develop our partnership further.”
25 Years of High-Profile Experience
With 25 years of marketing experience at the time, Mediareach brought proven FMCG scale to the win. The agency has worked with high-profile clients including Swarovski, BT, TalkTalk, Madame Tussauds, LoveFilm, Premier Foods, Rank Hovis, Westmill Foods, Tilda, ASDA, Tesco, GSK, NHS, NSPCC, British Heart Foundation, Bupa, HMRC, Job Centre Plus, Royal Air Force and Royal Mail.
Launching an FMCG Campaign That Needs National Scale
From strategic broadcaster partnerships that unlock new rulings to 28-channel TV plans and 7-city outdoor bus networks, Mediareach turns iconic brands into everyday choices.
Sources & References
Typhoo Tea – competitive pitch win, Channel 5 Ben Fogle New Lives in the Wild launchpad, broadcast ruling on brand ambassador content. Mediareach
Keith Packer, CEO Typhoo Tea – quote on Mediareach initiatives delivering brand strategy. 24 May 2013
Media plan – 28 major TV channels Sky, ITV2, Daybreak, E4, Film4; outdoor 7 cities bus and ambient for Eco ‘00’ Refill packs 92% less packaging weight than 40 teabag cartons.
Mediareach Typhoo TV brief
Typhoo OO factor
Typhoo Eco 00 Refill packs
Channel 5 Ben Fogle
Typhoo media planning buying
Keith Packer Typhoo
Typhoo outdoor bus campaign
92% less packaging
FMCG TV planning
British tea brand advertising
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.
May 24, 2013
Mediareach Has Got the ‘OO’ Factor, Winning Typhoo’s TV Brief
How a strategic Channel 5 initiative around Ben Fogle – New Lives in the Wild and a 28-channel TV plan plus 7-city outdoor delivered Typhoo’s iconic Eco ‘00’ Refill launch.
⏱ 3 min read
By mediareach
Mediareach has won the media planning and buying for Typhoo Tea- one of Britain’s most iconic tea brands – in a competitive pitch, delivering what CEO Keith Packer calls a strategy that “has delivered our brand strategy perfectly.
The winning idea came from a strategic initiative with Channel 5. Taking advantage of a recent broadcast ruling that allows TV spots to run around content featuring the same brand ambassador or artist, Mediareach identified Channel 5’s new series ‘Ben Fogle – New Lives in the Wild’ as the perfect launchpad for Typhoo’s new advert.
That Channel 5 launch was closely followed by a full media plan featuring 28 major TV channels including the Sky network, ITV2 and Daybreak, E4, and Film4, ensuring national scale while hitting Typhoo’s core audience.
Mediareach’s initiatives and media spot planning approach has delivered our brand strategy perfectly, hitting our target audience with the new advertising execution.
— Keith Packer, CEO, Typhoo Tea
TV, Outdoor and Tactical: The ‘OO’ Factor Across 7 Cities
Mediareach was appointed to look after television, outdoor and tactical media planning and buying for Typhoo.
For outdoor, Typhoo rolled out campaigns across all audiences in seven UK cities: London, Manchester, Birmingham, Bradford, Leeds, Liverpool and Newcastle. The plan heavily relied on bus and ambient marketing to promote Typhoo’s Eco ‘00’ Refill packs – an eco-friendly innovation with 92% less packaging weight than Typhoo’s 40 teabag cartons.
Campaign At A Glance
Typhoo ‘OO’ Factor Campaign at a Glance
Client: Typhoo Tea – iconic British brand
Win: Competitive TV pitch via Channel 5 strategic initiative
Launchpad: Ben Fogle – New Lives in the Wild (new broadcast ruling)
TV Plan: 28 major channels – Sky network, ITV2, Daybreak, E4, Film4 + more
Outdoor: 7 cities – London, Manchester, Birmingham, Bradford, Leeds, Liverpool, Newcastle
Formats: Bus + ambient for Eco ‘00’ Refill packs – 92% less packaging vs 40 teabag carton
Remit: Television, outdoor and tactical planning and buying
The CEO of Mediareach Advertising says: “We are very excited to win Typhoo’s Media Account which is an iconic British brand to work with. We are committed to deliver high results and we hope to develop our partnership further.”
25 Years of High-Profile Experience
With 25 years of marketing experience at the time, Mediareach brought proven FMCG scale to the win. The agency has worked with high-profile clients including Swarovski, BT, TalkTalk, Madame Tussauds, LoveFilm, Premier Foods, Rank Hovis, Westmill Foods, Tilda, ASDA, Tesco, GSK, NHS, NSPCC, British Heart Foundation, Bupa, HMRC, Job Centre Plus, Royal Air Force and Royal Mail.
Launching an FMCG Campaign That Needs National Scale
From strategic broadcaster partnerships that unlock new rulings to 28-channel TV plans and 7-city outdoor bus networks, Mediareach turns iconic brands into everyday choices.
Sources & References
Typhoo Tea – competitive pitch win, Channel 5 Ben Fogle New Lives in the Wild launchpad, broadcast ruling on brand ambassador content. Mediareach
Keith Packer, CEO Typhoo Tea – quote on Mediareach initiatives delivering brand strategy. 24 May 2013
Media plan – 28 major TV channels Sky, ITV2, Daybreak, E4, Film4; outdoor 7 cities bus and ambient for Eco ‘00’ Refill packs 92% less packaging weight than 40 teabag cartons.
Mediareach Typhoo TV brief
Typhoo OO factor
Typhoo Eco 00 Refill packs
Channel 5 Ben Fogle
Typhoo media planning buying
Keith Packer Typhoo
Typhoo outdoor bus campaign
92% less packaging
FMCG TV planning
British tea brand advertising
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.