Nov 9, 2009
Mediareach Wins the 2009 Lloyds TSB Jewel Award for Entrepreneur Excellence
On 7 November 2009 at London Hilton Park Lane, Saad Saraf and Javed Husain were honoured among the brightest stars of Asian business in the UK.
⏱ 5 min read
By mediareach
Mediareach Advertising has won the 2009 Lloyds TSB Jewel Award for Entrepreneur Excellence
One of the most prestigious celebrations of Asian business achievement in the United Kingdom.
Founder of the multicultural advertising agency Saad Saraf and Logika Media head and Mediareach Media Director Javed Husain were awarded the Entrepreneur Excellence Award at a gala ceremony held on Saturday, 7 November 2009 at London Hilton, Park Lane.
About the Lloyds TSB Jewel Awards
The Lloyds TSB Jewel Awards were established to recognise the outstanding contribution of the Asian community to British business and public life. Sponsored by Lloyds TSB Corporate Markets, the awards were held across three regions, Northern, Central and Southern, with the Southern finals taking place at Hilton Park Lane.
As Asian Markets Director Kamel Hothi noted at the time, for over half a century the Asian community in Britain has been making a huge contribution to all aspects of life, not least the economy. Even in the face of economic adversity in 2009, Asian businesses continued to set an example for resilience and growth.
The 2009 cycle attracted over 6,200 nominations, from which just 18 prominent figures in Southern England's Asian community were shortlisted. Categories included Business & Commerce Excellence, Entrepreneur Excellence, Healthcare & Education Excellence, Professional Excellence, Public Service Excellence, Retail Food & Franchise Excellence, Future Leaders and the Lifetime Achievement Jewel Award.
What the Entrepreneur Excellence Award Celebrates
The Entrepreneur Excellence category honours Asian entrepreneurs who have demonstrated exceptional vision, innovation and growth while inspiring the next generation. Winners are judged not only on commercial success but on their impact on community, employment and the wider UK economy, with an estimated 200,000 Asian firms in the UK generating wealth at three times the national average at the time.
Why Saad Saraf and Javed Husain Won
Mediareach was founded in 1986 as the UK's first agency dedicated to multicultural and ethnic audiences, long before diversity became a mainstream marketing conversation. What began as a specialist operation serving South Asian communities in London grew into an integrated agency with expertise in content, media planning and omnichannel campaign delivery across 30+ languages.
Saad Saraf, as founder, pioneered the idea that cultural insight, understanding religion, language, family structures and media trust, was not an add-on but the core of effective communication. Javed Husain, leading Logika Media and Mediareach's media operations, built one of the most extensive multicultural media databases in the UK, enabling postcode-level targeting across TV, radio, press and digital.
“The Entrepreneur Excellence Award celebrates the achievement of those Asian men and women who have turned vision into viable businesses that create jobs and inspire others. It is a recognition of resilience during challenging times.”
Lloyds TSB Jewel Awards 2009
From 2009 to Today: The Legacy of the Win
Winning the Jewel Award in 2009 came at a pivotal moment. The UK was navigating recession, and Mediareach was proving that multicultural marketing was not a niche cost, it was a growth engine.
Since then, the agency has gone on to deliver landmark campaigns for TalkTalk, Southall Travel, the Cabinet Office, NHS, and numerous brands seeking to reach the 20% of the UK population that mainstream budgets often miss, including work that would later be honoured at its own Multicultural Partnership Acknowledgement Awards in 2022.
Southall Travel, another Mediareach client, itself grew from £500,000 turnover in 1991 to £250 million by 2013, a trajectory that mirrors the entrepreneurial excellence the Jewel Awards were created to celebrate.
Entrepreneurship as Community Impact
The Jewel Awards remind us that entrepreneurship in the Asian business community has always been about more than profit. It is about creating employment, supporting families, funding places of worship and community centres, and building bridges between cultures. That philosophy continues to guide Mediareach's work: connecting cultures, building brands.
Looking for an Award-Winning Multicultural Partner
From 2009's Entrepreneur Excellence to 2022's Partnership Awards, Mediareach has 40+ years of proven success helping brands grow by reaching diverse audiences authentically.
Sources & References
Lloyds TSB Corporate Markets, Jewel Awards 2009 — Southern finals, London Hilton Park Lane, 7 November 2009. lloydsbank.com
Pressport, "Contributions of Asian Businesses in the South to be Honoured at Lloyds TSB Jewel Awards," October 2009. pressport.com
Visit Southall, "Southall entrepreneur reaches final of Lloyds TSB Jewel Award," 2007 — 6,200 nominations, 18 shortlisted. visitsouthall.co.uk
Lloyds TSB Jewel Award 2009
Entrepreneur Excellence
Asian business awards UK
Logika Media
multicultural agency award
ewel Awards 2009
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy. mediareach.co
Nov 9, 2009
Mediareach Wins the 2009 Lloyds TSB Jewel Award for Entrepreneur Excellence
On 7 November 2009 at London Hilton Park Lane, Saad Saraf and Javed Husain were honoured among the brightest stars of Asian business in the UK.
⏱ 5 min read
By mediareach
Mediareach Advertising has won the 2009 Lloyds TSB Jewel Award for Entrepreneur Excellence
One of the most prestigious celebrations of Asian business achievement in the United Kingdom.
Founder of the multicultural advertising agency Saad Saraf and Logika Media head and Mediareach Media Director Javed Husain were awarded the Entrepreneur Excellence Award at a gala ceremony held on Saturday, 7 November 2009 at London Hilton, Park Lane.
About the Lloyds TSB Jewel Awards
The Lloyds TSB Jewel Awards were established to recognise the outstanding contribution of the Asian community to British business and public life. Sponsored by Lloyds TSB Corporate Markets, the awards were held across three regions, Northern, Central and Southern, with the Southern finals taking place at Hilton Park Lane.
As Asian Markets Director Kamel Hothi noted at the time, for over half a century the Asian community in Britain has been making a huge contribution to all aspects of life, not least the economy. Even in the face of economic adversity in 2009, Asian businesses continued to set an example for resilience and growth.
The 2009 cycle attracted over 6,200 nominations, from which just 18 prominent figures in Southern England's Asian community were shortlisted. Categories included Business & Commerce Excellence, Entrepreneur Excellence, Healthcare & Education Excellence, Professional Excellence, Public Service Excellence, Retail Food & Franchise Excellence, Future Leaders and the Lifetime Achievement Jewel Award.
What the Entrepreneur Excellence Award Celebrates
The Entrepreneur Excellence category honours Asian entrepreneurs who have demonstrated exceptional vision, innovation and growth while inspiring the next generation. Winners are judged not only on commercial success but on their impact on community, employment and the wider UK economy, with an estimated 200,000 Asian firms in the UK generating wealth at three times the national average at the time.
Why Saad Saraf and Javed Husain Won
Mediareach was founded in 1986 as the UK's first agency dedicated to multicultural and ethnic audiences, long before diversity became a mainstream marketing conversation. What began as a specialist operation serving South Asian communities in London grew into an integrated agency with expertise in content, media planning and omnichannel campaign delivery across 30+ languages.
Saad Saraf, as founder, pioneered the idea that cultural insight, understanding religion, language, family structures and media trust, was not an add-on but the core of effective communication. Javed Husain, leading Logika Media and Mediareach's media operations, built one of the most extensive multicultural media databases in the UK, enabling postcode-level targeting across TV, radio, press and digital.
“The Entrepreneur Excellence Award celebrates the achievement of those Asian men and women who have turned vision into viable businesses that create jobs and inspire others. It is a recognition of resilience during challenging times.”
Lloyds TSB Jewel Awards 2009
From 2009 to Today: The Legacy of the Win
Winning the Jewel Award in 2009 came at a pivotal moment. The UK was navigating recession, and Mediareach was proving that multicultural marketing was not a niche cost, it was a growth engine.
Since then, the agency has gone on to deliver landmark campaigns for TalkTalk, Southall Travel, the Cabinet Office, NHS, and numerous brands seeking to reach the 20% of the UK population that mainstream budgets often miss, including work that would later be honoured at its own Multicultural Partnership Acknowledgement Awards in 2022.
Southall Travel, another Mediareach client, itself grew from £500,000 turnover in 1991 to £250 million by 2013, a trajectory that mirrors the entrepreneurial excellence the Jewel Awards were created to celebrate.
Entrepreneurship as Community Impact
The Jewel Awards remind us that entrepreneurship in the Asian business community has always been about more than profit. It is about creating employment, supporting families, funding places of worship and community centres, and building bridges between cultures. That philosophy continues to guide Mediareach's work: connecting cultures, building brands.
Looking for an Award-Winning Multicultural Partner
From 2009's Entrepreneur Excellence to 2022's Partnership Awards, Mediareach has 40+ years of proven success helping brands grow by reaching diverse audiences authentically.
Sources & References
Lloyds TSB Corporate Markets, Jewel Awards 2009 — Southern finals, London Hilton Park Lane, 7 November 2009. lloydsbank.com
Pressport, "Contributions of Asian Businesses in the South to be Honoured at Lloyds TSB Jewel Awards," October 2009. pressport.com
Visit Southall, "Southall entrepreneur reaches final of Lloyds TSB Jewel Award," 2007 — 6,200 nominations, 18 shortlisted. visitsouthall.co.uk
Lloyds TSB Jewel Award 2009
Entrepreneur Excellence
Asian business awards UK
Logika Media
multicultural agency award
ewel Awards 2009
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy. mediareach.co
Nov 9, 2009
Mediareach Wins the 2009 Lloyds TSB Jewel Award for Entrepreneur Excellence
On 7 November 2009 at London Hilton Park Lane, Saad Saraf and Javed Husain were honoured among the brightest stars of Asian business in the UK.
⏱ 5 min read
By mediareach
Mediareach Advertising has won the 2009 Lloyds TSB Jewel Award for Entrepreneur Excellence
One of the most prestigious celebrations of Asian business achievement in the United Kingdom.
Founder of the multicultural advertising agency Saad Saraf and Logika Media head and Mediareach Media Director Javed Husain were awarded the Entrepreneur Excellence Award at a gala ceremony held on Saturday, 7 November 2009 at London Hilton, Park Lane.
About the Lloyds TSB Jewel Awards
The Lloyds TSB Jewel Awards were established to recognise the outstanding contribution of the Asian community to British business and public life. Sponsored by Lloyds TSB Corporate Markets, the awards were held across three regions, Northern, Central and Southern, with the Southern finals taking place at Hilton Park Lane.
As Asian Markets Director Kamel Hothi noted at the time, for over half a century the Asian community in Britain has been making a huge contribution to all aspects of life, not least the economy. Even in the face of economic adversity in 2009, Asian businesses continued to set an example for resilience and growth.
The 2009 cycle attracted over 6,200 nominations, from which just 18 prominent figures in Southern England's Asian community were shortlisted. Categories included Business & Commerce Excellence, Entrepreneur Excellence, Healthcare & Education Excellence, Professional Excellence, Public Service Excellence, Retail Food & Franchise Excellence, Future Leaders and the Lifetime Achievement Jewel Award.
What the Entrepreneur Excellence Award Celebrates
The Entrepreneur Excellence category honours Asian entrepreneurs who have demonstrated exceptional vision, innovation and growth while inspiring the next generation. Winners are judged not only on commercial success but on their impact on community, employment and the wider UK economy, with an estimated 200,000 Asian firms in the UK generating wealth at three times the national average at the time.
Why Saad Saraf and Javed Husain Won
Mediareach was founded in 1986 as the UK's first agency dedicated to multicultural and ethnic audiences, long before diversity became a mainstream marketing conversation. What began as a specialist operation serving South Asian communities in London grew into an integrated agency with expertise in content, media planning and omnichannel campaign delivery across 30+ languages.
Saad Saraf, as founder, pioneered the idea that cultural insight, understanding religion, language, family structures and media trust, was not an add-on but the core of effective communication. Javed Husain, leading Logika Media and Mediareach's media operations, built one of the most extensive multicultural media databases in the UK, enabling postcode-level targeting across TV, radio, press and digital.
“The Entrepreneur Excellence Award celebrates the achievement of those Asian men and women who have turned vision into viable businesses that create jobs and inspire others. It is a recognition of resilience during challenging times.”
Lloyds TSB Jewel Awards 2009
From 2009 to Today: The Legacy of the Win
Winning the Jewel Award in 2009 came at a pivotal moment. The UK was navigating recession, and Mediareach was proving that multicultural marketing was not a niche cost, it was a growth engine.
Since then, the agency has gone on to deliver landmark campaigns for TalkTalk, Southall Travel, the Cabinet Office, NHS, and numerous brands seeking to reach the 20% of the UK population that mainstream budgets often miss, including work that would later be honoured at its own Multicultural Partnership Acknowledgement Awards in 2022.
Southall Travel, another Mediareach client, itself grew from £500,000 turnover in 1991 to £250 million by 2013, a trajectory that mirrors the entrepreneurial excellence the Jewel Awards were created to celebrate.
Entrepreneurship as Community Impact
The Jewel Awards remind us that entrepreneurship in the Asian business community has always been about more than profit. It is about creating employment, supporting families, funding places of worship and community centres, and building bridges between cultures. That philosophy continues to guide Mediareach's work: connecting cultures, building brands.
Looking for an Award-Winning Multicultural Partner
From 2009's Entrepreneur Excellence to 2022's Partnership Awards, Mediareach has 40+ years of proven success helping brands grow by reaching diverse audiences authentically.
Sources & References
Lloyds TSB Corporate Markets, Jewel Awards 2009 — Southern finals, London Hilton Park Lane, 7 November 2009. lloydsbank.com
Pressport, "Contributions of Asian Businesses in the South to be Honoured at Lloyds TSB Jewel Awards," October 2009. pressport.com
Visit Southall, "Southall entrepreneur reaches final of Lloyds TSB Jewel Award," 2007 — 6,200 nominations, 18 shortlisted. visitsouthall.co.uk
Lloyds TSB Jewel Award 2009
Entrepreneur Excellence
Asian business awards UK
Logika Media
multicultural agency award
ewel Awards 2009
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy. mediareach.co