Feb 16, 2017
Mediareach Joins Dragons’ Den at Tech City Stars Reboot
CEO Saad Saraf joined a Dragons' Den-style panel to mentor young apprentices pitching mobile app ideas — from teacher-note converters to grassroots football and music tools.
⏱ 3 min read
By mediareach
Mediareach was proud to take part in a Dragons' Den-style showcase at Tech City Stars Reboot Camp, a pre-apprenticeship programme helping young adults break into tech.
Our CEO, Saad Saraf, sat on the Dragon panel alongside Joana Condeco from Brilliant Basics, James Herbertson from London Nest and a representative from Sphonic. The format was simple: young tech talent pitch, Dragons feedback and challenge.
What is Reboot Camp?
Tech City Stars Reboot Camp is designed as a fast-track for 18-25 year olds who want to work in digital. Over several weeks, participants learn:
Mobile App Development — from concept to prototype
Interactive Media & Marketing — how to position and promote products
Pre-Employment Skills — pitching, teamwork and client-ready communication
Dragons' Den
Pitch format to test real business viability
4 Dragons
Including Mediareach, Brilliant Basics, London Nest, Sphonic
Youth First
Focused on young adults entering tech careersContent
The Pitches: Apps That Solve Real Gaps
The apprentices didn't pitch gimmicks. Their app ideas tackled everyday problems they saw around them:
IT Support Made Simple — on-demand computer repair and troubleshooting
Note to Text — converting handwritten teacher notes into editable Word documents
Grassroots Football — helping local players find games and teams
Music & Creativity — tools for composing and collaborating
Task Management — smarter assignment tracking for students and teams
Key Takeaway
The best youth ideas aren't about tech for tech's sake. They start with a real frustration — illegible notes, no football pitch, a broken laptop — and build an app around it.
Short event, big impact, exactly the kind of community work that fuels London's tech ecosystem.
Why Mediareach Said Yes
We have always believed in opening doors for diverse talent. Reboot Camp aligns with how we work: practical skills, real briefs, and honest feedback from people who actually buy and build campaigns. Saad's role was not to be a TV Dragon, but to give actionable advice on product-market fit, audience and monetisation.
Want to Partner on Youth, Tech & Diversity?
Mediareach regularly mentors young talent and partners with pre-apprenticeship programmes. If you run a similar initiative, let's talk.
Sources & References
Tech City Stars Reboot Camp – pre-apprenticeship in Mobile App Development, Interactive Media & Marketing and Pre-Employment Skills
Dragons Den
Tech City Stars
Reboot Camp
youth tech London
mobile app development
pre-apprenticeship
Mediareach community
The UK's pioneering multicultural marketing agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.
Feb 16, 2017
Mediareach Joins Dragons’ Den at Tech City Stars Reboot
CEO Saad Saraf joined a Dragons' Den-style panel to mentor young apprentices pitching mobile app ideas — from teacher-note converters to grassroots football and music tools.
⏱ 3 min read
By mediareach
Mediareach was proud to take part in a Dragons' Den-style showcase at Tech City Stars Reboot Camp, a pre-apprenticeship programme helping young adults break into tech.
Our CEO, Saad Saraf, sat on the Dragon panel alongside Joana Condeco from Brilliant Basics, James Herbertson from London Nest and a representative from Sphonic. The format was simple: young tech talent pitch, Dragons feedback and challenge.
What is Reboot Camp?
Tech City Stars Reboot Camp is designed as a fast-track for 18-25 year olds who want to work in digital. Over several weeks, participants learn:
Mobile App Development — from concept to prototype
Interactive Media & Marketing — how to position and promote products
Pre-Employment Skills — pitching, teamwork and client-ready communication
Dragons' Den
Pitch format to test real business viability
4 Dragons
Including Mediareach, Brilliant Basics, London Nest, Sphonic
Youth First
Focused on young adults entering tech careersContent
The Pitches: Apps That Solve Real Gaps
The apprentices didn't pitch gimmicks. Their app ideas tackled everyday problems they saw around them:
IT Support Made Simple — on-demand computer repair and troubleshooting
Note to Text — converting handwritten teacher notes into editable Word documents
Grassroots Football — helping local players find games and teams
Music & Creativity — tools for composing and collaborating
Task Management — smarter assignment tracking for students and teams
Key Takeaway
The best youth ideas aren't about tech for tech's sake. They start with a real frustration — illegible notes, no football pitch, a broken laptop — and build an app around it.
Short event, big impact, exactly the kind of community work that fuels London's tech ecosystem.
Why Mediareach Said Yes
We have always believed in opening doors for diverse talent. Reboot Camp aligns with how we work: practical skills, real briefs, and honest feedback from people who actually buy and build campaigns. Saad's role was not to be a TV Dragon, but to give actionable advice on product-market fit, audience and monetisation.
Want to Partner on Youth, Tech & Diversity?
Mediareach regularly mentors young talent and partners with pre-apprenticeship programmes. If you run a similar initiative, let's talk.
Sources & References
Tech City Stars Reboot Camp – pre-apprenticeship in Mobile App Development, Interactive Media & Marketing and Pre-Employment Skills
Dragons Den
Tech City Stars
Reboot Camp
youth tech London
mobile app development
pre-apprenticeship
Mediareach community
The UK's pioneering multicultural marketing agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.
Feb 16, 2017
Mediareach Joins Dragons’ Den at Tech City Stars Reboot
CEO Saad Saraf joined a Dragons' Den-style panel to mentor young apprentices pitching mobile app ideas — from teacher-note converters to grassroots football and music tools.
⏱ 3 min read
By mediareach
Mediareach was proud to take part in a Dragons' Den-style showcase at Tech City Stars Reboot Camp, a pre-apprenticeship programme helping young adults break into tech.
Our CEO, Saad Saraf, sat on the Dragon panel alongside Joana Condeco from Brilliant Basics, James Herbertson from London Nest and a representative from Sphonic. The format was simple: young tech talent pitch, Dragons feedback and challenge.
What is Reboot Camp?
Tech City Stars Reboot Camp is designed as a fast-track for 18-25 year olds who want to work in digital. Over several weeks, participants learn:
Mobile App Development — from concept to prototype
Interactive Media & Marketing — how to position and promote products
Pre-Employment Skills — pitching, teamwork and client-ready communication
Dragons' Den
Pitch format to test real business viability
4 Dragons
Including Mediareach, Brilliant Basics, London Nest, Sphonic
Youth First
Focused on young adults entering tech careersContent
The Pitches: Apps That Solve Real Gaps
The apprentices didn't pitch gimmicks. Their app ideas tackled everyday problems they saw around them:
IT Support Made Simple — on-demand computer repair and troubleshooting
Note to Text — converting handwritten teacher notes into editable Word documents
Grassroots Football — helping local players find games and teams
Music & Creativity — tools for composing and collaborating
Task Management — smarter assignment tracking for students and teams
Key Takeaway
The best youth ideas aren't about tech for tech's sake. They start with a real frustration — illegible notes, no football pitch, a broken laptop — and build an app around it.
Short event, big impact, exactly the kind of community work that fuels London's tech ecosystem.
Why Mediareach Said Yes
We have always believed in opening doors for diverse talent. Reboot Camp aligns with how we work: practical skills, real briefs, and honest feedback from people who actually buy and build campaigns. Saad's role was not to be a TV Dragon, but to give actionable advice on product-market fit, audience and monetisation.
Want to Partner on Youth, Tech & Diversity?
Mediareach regularly mentors young talent and partners with pre-apprenticeship programmes. If you run a similar initiative, let's talk.
Sources & References
Tech City Stars Reboot Camp – pre-apprenticeship in Mobile App Development, Interactive Media & Marketing and Pre-Employment Skills
Dragons Den
Tech City Stars
Reboot Camp
youth tech London
mobile app development
pre-apprenticeship
Mediareach community
The UK's pioneering multicultural marketing agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy.