Affluent Millennial Men and the Grooming Paradox
Affluent millennial men spend 20% more on grooming despite paradox of masculinity trends. Unlock UK market with targeted campaigns and premium products for 1.5M high earners
It’s no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes.
Grooming has long been the domain of women. Millennial men are making inroads into this formerly forbidden territory…
Latest Updates
(MRA — 02)
©2026
Affluent Millennial Men and the Grooming Paradox
Affluent millennial men spend 20% more on grooming despite paradox of masculinity trends. Unlock UK market with targeted campaigns and premium products for 1.5M high earners
It’s no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes.
Grooming has long been the domain of women. Millennial men are making inroads into this formerly forbidden territory…
Latest Updates
(MRA — 02)
©2026
Affluent Millennial Men and the Grooming Paradox
Affluent millennial men spend 20% more on grooming despite paradox of masculinity trends. Unlock UK market with targeted campaigns and premium products for 1.5M high earners
It’s no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes.
Grooming has long been the domain of women. Millennial men are making inroads into this formerly forbidden territory…