Affluent Millennial Men and the Grooming Paradox

Affluent millennial men spend 20% more on grooming despite paradox of masculinity trends. Unlock UK market with targeted campaigns and premium products for 1.5M high earners

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SEO Head

It’s no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes.

Grooming has long been the domain of women. Millennial men are making inroads into this formerly forbidden territory…

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(MRA — 02)

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Affluent Millennial Men and the Grooming Paradox

Affluent millennial men spend 20% more on grooming despite paradox of masculinity trends. Unlock UK market with targeted campaigns and premium products for 1.5M high earners

Schema.org JSON-LD (article)
{
  "@context": "https://schema.org",
  "@type": "Article",
  "name": "Affluent Millennial Men and the Grooming Paradox",
  "description": "Affluent millennial men spend 20% more on grooming despite paradox of masculinity trends. Unlock UK market with targeted campaigns and premium products for 1.5M high earners",
  "url": "/insights/affluent-millennial-men-the-grooming-paradox",
  "author": {
    "@type": "Person",
    "name": "mediareach",
    "url": "https://mediareach.co/"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Mediareach"
  }
}

SEO Head

It’s no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes.

Grooming has long been the domain of women. Millennial men are making inroads into this formerly forbidden territory…

Latest Updates

(MRA — 02)

Brand Safety in Multicultural Marketing: How Cultural Missteps Go Viral and How to Prevent Them

Poland, Romania and Beyond: Why Eastern European Communities Are the UK's Most Overlooked Marketing Opportunity

Arab and Middle Eastern Communities in the UK: The High-Value Consumer Segment Most Brands Overlook

Affluent Millennial Men and the Grooming Paradox

Affluent millennial men spend 20% more on grooming despite paradox of masculinity trends. Unlock UK market with targeted campaigns and premium products for 1.5M high earners

Schema.org JSON-LD (article)
{
  "@context": "https://schema.org",
  "@type": "Article",
  "name": "Affluent Millennial Men and the Grooming Paradox",
  "description": "Affluent millennial men spend 20% more on grooming despite paradox of masculinity trends. Unlock UK market with targeted campaigns and premium products for 1.5M high earners",
  "url": "/insights/affluent-millennial-men-the-grooming-paradox",
  "author": {
    "@type": "Person",
    "name": "mediareach",
    "url": "https://mediareach.co/"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Mediareach"
  }
}

SEO Head

It’s no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes.

Grooming has long been the domain of women. Millennial men are making inroads into this formerly forbidden territory…

Latest Updates

Brand Safety in Multicultural Marketing: How Cultural Missteps Go Viral and How to Prevent Them

Poland, Romania and Beyond: Why Eastern European Communities Are the UK's Most Overlooked Marketing Opportunity

Arab and Middle Eastern Communities in the UK: The High-Value Consumer Segment Most Brands Overlook