Typhoo
Retail
Digital
Summary
Mediareach launched Typhoo’s first ever digital campaign with a highly targeted audience approach through Programmatic Display and Mobile, as well as VOD.
Brief
Brief
Mediareach was tasked to plan and launch a powerful national advertising activation for Typhoo’s new “Great Moments” campaign.
The key objective was to raise UK brand awareness across female tea drinkers in an increasingly competitive industry.
Strategy
Strategy
Strategic Content Launch with Nigella Lawson
Mediareach launched, executed, and amplified content featuring Nigella Lawson across key TV channels, including those with strong engagement from diverse communities. Using our proprietary in-house segmentation database, we ensured maximum brand recall by targeting relevant audiences with precision.
Results
Results
Multi-Channel Amplification and Outdoor Impact
The campaign launch was strategically positioned around breakfast programmes, aiming to wake up the nation with their favourite ‘cuppa’. To maintain momentum, we followed with a high-impact outdoor campaign, focusing on the UK’s most popular tea-drinking hotspots to further drive awareness and engagement.
8M+ TV Campaign: 8.142 million targeted views
43M Bus Campaign: 43 million impressions
800K VoD Campaign: 800,000 impressions
2M Programmatic Campaign: 2 million impressions, and 60% Completion rate
More Works
(MRA — 02)
©2024
Typhoo
Retail
Digital
Summary
Mediareach launched Typhoo’s first ever digital campaign with a highly targeted audience approach through Programmatic Display and Mobile, as well as VOD.
Brief
Mediareach was tasked to plan and launch a powerful national advertising activation for Typhoo’s new “Great Moments” campaign.
The key objective was to raise UK brand awareness across female tea drinkers in an increasingly competitive industry.
Strategy
Strategic Content Launch with Nigella Lawson
Mediareach launched, executed, and amplified content featuring Nigella Lawson across key TV channels, including those with strong engagement from diverse communities. Using our proprietary in-house segmentation database, we ensured maximum brand recall by targeting relevant audiences with precision.
Results
Multi-Channel Amplification and Outdoor Impact
The campaign launch was strategically positioned around breakfast programmes, aiming to wake up the nation with their favourite ‘cuppa’. To maintain momentum, we followed with a high-impact outdoor campaign, focusing on the UK’s most popular tea-drinking hotspots to further drive awareness and engagement.
8M+ TV Campaign: 8.142 million targeted views
43M Bus Campaign: 43 million impressions
800K VoD Campaign: 800,000 impressions
2M Programmatic Campaign: 2 million impressions, and 60% Completion rate
More Works
(MRA — 02)
©2024
Typhoo
Retail
Digital
Summary
Mediareach launched Typhoo’s first ever digital campaign with a highly targeted audience approach through Programmatic Display and Mobile, as well as VOD.
Brief
Mediareach was tasked to plan and launch a powerful national advertising activation for Typhoo’s new “Great Moments” campaign.
The key objective was to raise UK brand awareness across female tea drinkers in an increasingly competitive industry.
Strategy
Strategic Content Launch with Nigella Lawson
Mediareach launched, executed, and amplified content featuring Nigella Lawson across key TV channels, including those with strong engagement from diverse communities. Using our proprietary in-house segmentation database, we ensured maximum brand recall by targeting relevant audiences with precision.
Results
Multi-Channel Amplification and Outdoor Impact
The campaign launch was strategically positioned around breakfast programmes, aiming to wake up the nation with their favourite ‘cuppa’. To maintain momentum, we followed with a high-impact outdoor campaign, focusing on the UK’s most popular tea-drinking hotspots to further drive awareness and engagement.
8M+ TV Campaign: 8.142 million targeted views
43M Bus Campaign: 43 million impressions
800K VoD Campaign: 800,000 impressions
2M Programmatic Campaign: 2 million impressions, and 60% Completion rate
More Works
©2024