GSK
Healthcare & Pharma
Summary
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
Brief
Brief
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
Strategy
Strategy
Launched a video campaign which ran across Indian and Pakistani TV channels during peak time slots.
Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.
Results
Results
4M+ Overall campaign reach
Radio phone-ins were arranged on relevant Asian Radio stations
Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship
More Works
(MRA — 02)
©2024
GSK
Healthcare & Pharma
Summary
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
Brief
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
Strategy
Launched a video campaign which ran across Indian and Pakistani TV channels during peak time slots.
Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.
Results
4M+ Overall campaign reach
Radio phone-ins were arranged on relevant Asian Radio stations
Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship
More Works
(MRA — 02)
©2024
GSK
Healthcare & Pharma
Summary
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
Brief
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
Strategy
Launched a video campaign which ran across Indian and Pakistani TV channels during peak time slots.
Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.
Results
4M+ Overall campaign reach
Radio phone-ins were arranged on relevant Asian Radio stations
Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship
More Works
©2024