Amazon
Tech & Digital services
Summary
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
Brief
Brief
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
Strategy
Strategy
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
Results
Results
Developed more than 70 films ranging from 50 seconds to 5 minutes for Amazon’s computer category, covering laptops from Dell, Lenovo, Asus, HP, MSI, etc…
Launched in time for two of the biggest sales events (Black Friday and Christmas).
The films were uploaded on Amazon website 2 weeks before black Friday event resulted in an increase of viewing leading to a surge of computer sales for Amazon.
Sales uplift increased by more than 14% for the computer division
More Works
(MRA — 02)
©2024
Amazon
Tech & Digital services
Summary
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
Brief
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
Strategy
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
Results
Developed more than 70 films ranging from 50 seconds to 5 minutes for Amazon’s computer category, covering laptops from Dell, Lenovo, Asus, HP, MSI, etc…
Launched in time for two of the biggest sales events (Black Friday and Christmas).
The films were uploaded on Amazon website 2 weeks before black Friday event resulted in an increase of viewing leading to a surge of computer sales for Amazon.
Sales uplift increased by more than 14% for the computer division
More Works
(MRA — 02)
©2024
Amazon
Tech & Digital services
Summary
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
Brief
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
Strategy
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
Results
Developed more than 70 films ranging from 50 seconds to 5 minutes for Amazon’s computer category, covering laptops from Dell, Lenovo, Asus, HP, MSI, etc…
Launched in time for two of the biggest sales events (Black Friday and Christmas).
The films were uploaded on Amazon website 2 weeks before black Friday event resulted in an increase of viewing leading to a surge of computer sales for Amazon.
Sales uplift increased by more than 14% for the computer division
More Works
©2024