TikTok: The Rise of a New Social Media Marketing Network
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene.
The video-sharing social app allows users to record short clips of 15 seconds maximum, and then edit them with music, filters, stickers, and hashtags. It’s best known as the home of viral dance trends, challenges, and lip-sync videos.
During a chat at the Digital Life Design (DLD) Conference in Munich earlier this year, Snap Inc. Chief Executive Officer, Evan Spiegel, replied to a question on whether TikTok could grow faster and bigger than Instagram:
“I think it’s certainly possible because this talent-based content is often more interesting than status-based content,” he responded.
Is TikTok Just For Kids?
According to SensorTower, TikTok was the most downloaded app in the world for January 2020. In India only, one-third of all smartphone users have downloaded the social network. In a single year, the app has surpassed both the 1 billion and 1.5 billion downloads mark on the App Store and Google Play.
The popularity of TikTok with the younger generation could be explained by the fact that the app targeted under 18s from their beginnings. According to Globalwebindex, 41 percent of TikTok users are aged between 16 and 24, but recently the adult base has been growing.
The number of US adult TikTok unique visitors grew by 5.5 times from October 2017 to March 2019, shifting from 2.6 million 14.3 million.
Marketing Opportunities
As of 2020, TikTok marketing is taking off and brands everywhere are seizing the opportunity to create engaging campaigns.
American fast-food chain, Chipotle, was one of the first restaurant brands to experiment with a TikTok campaign.
“We wanted to have a conversation with our customers and be a part of their culture and be relevant… When Chipotle launched, it was disruptive to the food industry, and we wanted to make sure we kept that disruptive nature with what we were doing,” said Chipotle CMO, Chris Brandt.
TikTok: The Rise of a New Social Media Marketing Network
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene.
The video-sharing social app allows users to record short clips of 15 seconds maximum, and then edit them with music, filters, stickers, and hashtags. It’s best known as the home of viral dance trends, challenges, and lip-sync videos.
During a chat at the Digital Life Design (DLD) Conference in Munich earlier this year, Snap Inc. Chief Executive Officer, Evan Spiegel, replied to a question on whether TikTok could grow faster and bigger than Instagram:
“I think it’s certainly possible because this talent-based content is often more interesting than status-based content,” he responded.
Is TikTok Just For Kids?
According to SensorTower, TikTok was the most downloaded app in the world for January 2020. In India only, one-third of all smartphone users have downloaded the social network. In a single year, the app has surpassed both the 1 billion and 1.5 billion downloads mark on the App Store and Google Play.
The popularity of TikTok with the younger generation could be explained by the fact that the app targeted under 18s from their beginnings. According to Globalwebindex, 41 percent of TikTok users are aged between 16 and 24, but recently the adult base has been growing.
The number of US adult TikTok unique visitors grew by 5.5 times from October 2017 to March 2019, shifting from 2.6 million 14.3 million.
Marketing Opportunities
As of 2020, TikTok marketing is taking off and brands everywhere are seizing the opportunity to create engaging campaigns.
American fast-food chain, Chipotle, was one of the first restaurant brands to experiment with a TikTok campaign.
“We wanted to have a conversation with our customers and be a part of their culture and be relevant… When Chipotle launched, it was disruptive to the food industry, and we wanted to make sure we kept that disruptive nature with what we were doing,” said Chipotle CMO, Chris Brandt.
TikTok: The Rise of a New Social Media Marketing Network
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene.
The video-sharing social app allows users to record short clips of 15 seconds maximum, and then edit them with music, filters, stickers, and hashtags. It’s best known as the home of viral dance trends, challenges, and lip-sync videos.
During a chat at the Digital Life Design (DLD) Conference in Munich earlier this year, Snap Inc. Chief Executive Officer, Evan Spiegel, replied to a question on whether TikTok could grow faster and bigger than Instagram:
“I think it’s certainly possible because this talent-based content is often more interesting than status-based content,” he responded.
Is TikTok Just For Kids?
According to SensorTower, TikTok was the most downloaded app in the world for January 2020. In India only, one-third of all smartphone users have downloaded the social network. In a single year, the app has surpassed both the 1 billion and 1.5 billion downloads mark on the App Store and Google Play.
The popularity of TikTok with the younger generation could be explained by the fact that the app targeted under 18s from their beginnings. According to Globalwebindex, 41 percent of TikTok users are aged between 16 and 24, but recently the adult base has been growing.
The number of US adult TikTok unique visitors grew by 5.5 times from October 2017 to March 2019, shifting from 2.6 million 14.3 million.
Marketing Opportunities
As of 2020, TikTok marketing is taking off and brands everywhere are seizing the opportunity to create engaging campaigns.
American fast-food chain, Chipotle, was one of the first restaurant brands to experiment with a TikTok campaign.
“We wanted to have a conversation with our customers and be a part of their culture and be relevant… When Chipotle launched, it was disruptive to the food industry, and we wanted to make sure we kept that disruptive nature with what we were doing,” said Chipotle CMO, Chris Brandt.