The New ONS Statistics Indicate Britain Has the Most Multicultural Population Than Ever
It is not a surprise any more that the multicultural population is growing fast.
For many years Mediareach Advertising has been releasing analysis highlighted with data and facts to bring the attention of UK businesses to this important factor of changing demographics. According to the latest ONS statistics, the population has increased by 3.1 million within 10 years. 55% of this 3.1 million increase was attributed mostly to net migration, making the total population 56.1million*. The multicultural population in the whole UK is 7.5 million from which 2.5 million are from Europe and 5 million are from outside Europe. The number of illegal immigrants is not included in any of these figures. The unofficial estimate is around 2 million*.
London has become UK’s economic powerhouse, sucking in people and investments, and is therefore experiencing the largest growth in population, mostly in Tower Hamlets and Newham. East England, East Midlands and Manchester have equally high percentage growths in populations*.
From the business perspective these facts pose great opportunities for finding out where to invest and how to connect more effectively with this multicultural audience, thus topping up the revenues. Businesses can no longer afford to ignore Britain’s multicultural market if they want to strategically grow and increase their market share. We have one of the most diverse cities in the world where this ethnic population has over 300 billion in disposable income. When prices are falling and the economy is hit hard, the main strategy is segmentation and precision marketing. One-size fits all approach loses its relevance. In the cities such as London, 40% of the population is considered to have an ethnic background*. The diversity is what defines us more than ever. In fact, cultural media, community messaging and niche marketing is becoming the conduit of the advertisers’ in-the-know, who have already spotted the value for money and ROI that others are yet to catch onto.
The New ONS Statistics Indicate Britain Has the Most Multicultural Population Than Ever
It is not a surprise any more that the multicultural population is growing fast.
For many years Mediareach Advertising has been releasing analysis highlighted with data and facts to bring the attention of UK businesses to this important factor of changing demographics. According to the latest ONS statistics, the population has increased by 3.1 million within 10 years. 55% of this 3.1 million increase was attributed mostly to net migration, making the total population 56.1million*. The multicultural population in the whole UK is 7.5 million from which 2.5 million are from Europe and 5 million are from outside Europe. The number of illegal immigrants is not included in any of these figures. The unofficial estimate is around 2 million*.
London has become UK’s economic powerhouse, sucking in people and investments, and is therefore experiencing the largest growth in population, mostly in Tower Hamlets and Newham. East England, East Midlands and Manchester have equally high percentage growths in populations*.
From the business perspective these facts pose great opportunities for finding out where to invest and how to connect more effectively with this multicultural audience, thus topping up the revenues. Businesses can no longer afford to ignore Britain’s multicultural market if they want to strategically grow and increase their market share. We have one of the most diverse cities in the world where this ethnic population has over 300 billion in disposable income. When prices are falling and the economy is hit hard, the main strategy is segmentation and precision marketing. One-size fits all approach loses its relevance. In the cities such as London, 40% of the population is considered to have an ethnic background*. The diversity is what defines us more than ever. In fact, cultural media, community messaging and niche marketing is becoming the conduit of the advertisers’ in-the-know, who have already spotted the value for money and ROI that others are yet to catch onto.
The New ONS Statistics Indicate Britain Has the Most Multicultural Population Than Ever
It is not a surprise any more that the multicultural population is growing fast.
For many years Mediareach Advertising has been releasing analysis highlighted with data and facts to bring the attention of UK businesses to this important factor of changing demographics. According to the latest ONS statistics, the population has increased by 3.1 million within 10 years. 55% of this 3.1 million increase was attributed mostly to net migration, making the total population 56.1million*. The multicultural population in the whole UK is 7.5 million from which 2.5 million are from Europe and 5 million are from outside Europe. The number of illegal immigrants is not included in any of these figures. The unofficial estimate is around 2 million*.
London has become UK’s economic powerhouse, sucking in people and investments, and is therefore experiencing the largest growth in population, mostly in Tower Hamlets and Newham. East England, East Midlands and Manchester have equally high percentage growths in populations*.
From the business perspective these facts pose great opportunities for finding out where to invest and how to connect more effectively with this multicultural audience, thus topping up the revenues. Businesses can no longer afford to ignore Britain’s multicultural market if they want to strategically grow and increase their market share. We have one of the most diverse cities in the world where this ethnic population has over 300 billion in disposable income. When prices are falling and the economy is hit hard, the main strategy is segmentation and precision marketing. One-size fits all approach loses its relevance. In the cities such as London, 40% of the population is considered to have an ethnic background*. The diversity is what defines us more than ever. In fact, cultural media, community messaging and niche marketing is becoming the conduit of the advertisers’ in-the-know, who have already spotted the value for money and ROI that others are yet to catch onto.