WorldRemit Remittance
Tech & Digital services
Brief
Brief
One of the world’s fastest growing international remittance providers reached out to us to use our services to connect with hard to reach cultural audiences in the UK, specifically Filipinos and African Diaspora and raise awareness of their superior product for sending money home to friends and family.
Strategy
Strategy
Using our proprietary in-house multicultural database, we were able to identify and segment the relevant cultural and diverse communities and through our very specific location based mapping we commenced an integrated outdoor campaign including TV, buses and underground to dramatically increase World Remit Penetration.
Results
Results
200% Uplift of sales within the campaign period thanks to our careful segmentation and location targeting.
70K Impressions with outreach campaign.
More Works
(MRA — 02)
©2024
WorldRemit Remittance
Tech & Digital services
Brief
One of the world’s fastest growing international remittance providers reached out to us to use our services to connect with hard to reach cultural audiences in the UK, specifically Filipinos and African Diaspora and raise awareness of their superior product for sending money home to friends and family.
Strategy
Using our proprietary in-house multicultural database, we were able to identify and segment the relevant cultural and diverse communities and through our very specific location based mapping we commenced an integrated outdoor campaign including TV, buses and underground to dramatically increase World Remit Penetration.
Results
200% Uplift of sales within the campaign period thanks to our careful segmentation and location targeting.
70K Impressions with outreach campaign.
More Works
(MRA — 02)
©2024
WorldRemit Remittance
Tech & Digital services
Brief
One of the world’s fastest growing international remittance providers reached out to us to use our services to connect with hard to reach cultural audiences in the UK, specifically Filipinos and African Diaspora and raise awareness of their superior product for sending money home to friends and family.
Strategy
Using our proprietary in-house multicultural database, we were able to identify and segment the relevant cultural and diverse communities and through our very specific location based mapping we commenced an integrated outdoor campaign including TV, buses and underground to dramatically increase World Remit Penetration.
Results
200% Uplift of sales within the campaign period thanks to our careful segmentation and location targeting.
70K Impressions with outreach campaign.
More Works
©2024