TOEIC

Tech & Digital services

Brief

Brief

Create an integrated marketing campaign that appeals to South Asians and then expand to other immigrant populations in the UK.

Strategy

Strategy

  • Created and launched an integrated marketing campaign

  • Designed and developed a responsive website

Results

Results

3.2M Generated high traffic and lead to the website with 3,200,000 impressions volume


227k Reached 277,000 people through radio ads


98k Press advertising reached 98,000 readers


200k 13 pieces of PR coverage and interviews on radio stations reached a further 200,000 readers

More Works

(MRA — 02)

©2024

TOEIC

Tech & Digital services

Brief

Create an integrated marketing campaign that appeals to South Asians and then expand to other immigrant populations in the UK.

Strategy

  • Created and launched an integrated marketing campaign

  • Designed and developed a responsive website

Results

3.2M Generated high traffic and lead to the website with 3,200,000 impressions volume


227k Reached 277,000 people through radio ads


98k Press advertising reached 98,000 readers


200k 13 pieces of PR coverage and interviews on radio stations reached a further 200,000 readers

More Works

(MRA — 02)

©2024

TOEIC

Tech & Digital services

Brief

Create an integrated marketing campaign that appeals to South Asians and then expand to other immigrant populations in the UK.

Strategy

  • Created and launched an integrated marketing campaign

  • Designed and developed a responsive website

Results

3.2M Generated high traffic and lead to the website with 3,200,000 impressions volume


227k Reached 277,000 people through radio ads


98k Press advertising reached 98,000 readers


200k 13 pieces of PR coverage and interviews on radio stations reached a further 200,000 readers

More Works

©2024