Swarovski
Fashion & Cosmetics
PR
Summary
The whole Jawaher collection showcased during the night sold out.
Brief
Brief
Swarovski asked Mediareach to launch the ‘Jawaher range’ a new initiative celebrating and empowering Arabian women who like to wear personalized Abayas designed by the UAE top fashion designers.
Strategy
Strategy
Mediareach organised a range of successful, targeted events in London, reaching affluent HNWI Arab couture customers in London and those who travel from then Gulf to London. The events were a complete success with sales orders far exceeding the stock on offer.
Results
Results
Tickets of the event were sold out far in advance and Swarovski achieved glowing feedback from everyone who at the event.
More Works
(MRA — 02)
©2024
Swarovski
Fashion & Cosmetics
PR
Summary
The whole Jawaher collection showcased during the night sold out.
Brief
Swarovski asked Mediareach to launch the ‘Jawaher range’ a new initiative celebrating and empowering Arabian women who like to wear personalized Abayas designed by the UAE top fashion designers.
Strategy
Mediareach organised a range of successful, targeted events in London, reaching affluent HNWI Arab couture customers in London and those who travel from then Gulf to London. The events were a complete success with sales orders far exceeding the stock on offer.
Results
Tickets of the event were sold out far in advance and Swarovski achieved glowing feedback from everyone who at the event.
More Works
(MRA — 02)
©2024
Swarovski
Fashion & Cosmetics
PR
Summary
The whole Jawaher collection showcased during the night sold out.
Brief
Swarovski asked Mediareach to launch the ‘Jawaher range’ a new initiative celebrating and empowering Arabian women who like to wear personalized Abayas designed by the UAE top fashion designers.
Strategy
Mediareach organised a range of successful, targeted events in London, reaching affluent HNWI Arab couture customers in London and those who travel from then Gulf to London. The events were a complete success with sales orders far exceeding the stock on offer.
Results
Tickets of the event were sold out far in advance and Swarovski achieved glowing feedback from everyone who at the event.
More Works
©2024