Using our proprietary multicultural segmentation tools, we identified UK travelers with upcoming trips to India and Pakistan, mapping their media habits and cultural touchpoints to create maximum visibility at the moment of decision.

We built a multi-layered campaign that met travelers at every stage. Peak-time video spots ran across major Indian and Pakistani TV channels. High-impact outdoor placements at Heathrow, Manchester, and Birmingham airports reached travelers in their final hours before departure. Targeted digital activations reinforced the message during trip-planning phases.

We also activated at the community level, where trust lives. Phone-in segments on Asian radio stations created dialogue. Posters and leaflets were distributed to GP surgeries, pharmacies, travel agents, and places of worship, embedding the message in everyday spaces where South Asian communities seek advice and gather.