Amazon ⎯ Content That Converts
Transforming Content Into Commerce
Tech & Digital services
Brief
Amazon tasked us with creating a large-scale content suite built for how people shop today, through image, video, and voice-led discovery. With tech products becoming more complex, Amazon needed high-quality, conversion-driving films that simplified choices and guided shoppers with clarity.
Strategy
We produced over 70 product films across the computer category, from quick 50-second explainers to detailed 5-minute walkthroughs. Each film mirrored real customer behaviour, highlighting the features that matter most and helping shoppers compare, understand, and decide with confidence.
Our streamlined production enabled Amazon to launch the full suite ahead of peak retail periods, ensuring visibility during key discovery moments. Delivered with consistency, accuracy, and scale, the content strengthened product understanding, boosted confidence, and elevated purchase intent across top laptop brands.
Results
The result was content engineered for commerce, simple, intuitive, and built for the modern shopper.
2+
Major retail moments activated, Black Friday & Christmas
70+
High-quality films produced across the computer category
14%
Sales uplift for Amazon’s computer division
BOOST
Strong Surge In product views and shopper engagement following early launch
More Works
(MRA — 02)
©2024
More Works
(MRA — 02)
©2024
Amazon ⎯ Content That Converts
Transforming Content Into Commerce
Tech & Digital services
Brief
Amazon tasked us with creating a large-scale content suite built for how people shop today, through image, video, and voice-led discovery. With tech products becoming more complex, Amazon needed high-quality, conversion-driving films that simplified choices and guided shoppers with clarity.
Strategy
We produced over 70 product films across the computer category, from quick 50-second explainers to detailed 5-minute walkthroughs. Each film mirrored real customer behaviour, highlighting the features that matter most and helping shoppers compare, understand, and decide with confidence.
Our streamlined production enabled Amazon to launch the full suite ahead of peak retail periods, ensuring visibility during key discovery moments. Delivered with consistency, accuracy, and scale, the content strengthened product understanding, boosted confidence, and elevated purchase intent across top laptop brands.
Results
The result was content engineered for commerce, simple, intuitive, and built for the modern shopper.
2+
Major retail moments activated, Black Friday & Christmas
70+
High-quality films produced across the computer category
14%
Sales uplift for Amazon’s computer division
BOOST
Strong Surge In product views and shopper engagement following early launch
More Works
(MRA — 02)
©2024
Amazon ⎯ Content That Converts
Transforming Content Into Commerce
Tech & Digital services
Brief
Amazon tasked us with creating a large-scale content suite built for how people shop today, through image, video, and voice-led discovery. With tech products becoming more complex, Amazon needed high-quality, conversion-driving films that simplified choices and guided shoppers with clarity.
Strategy
We produced over 70 product films across the computer category, from quick 50-second explainers to detailed 5-minute walkthroughs. Each film mirrored real customer behaviour, highlighting the features that matter most and helping shoppers compare, understand, and decide with confidence.
Our streamlined production enabled Amazon to launch the full suite ahead of peak retail periods, ensuring visibility during key discovery moments. Delivered with consistency, accuracy, and scale, the content strengthened product understanding, boosted confidence, and elevated purchase intent across top laptop brands.
Results
The result was content engineered for commerce, simple, intuitive, and built for the modern shopper.
2+
Major retail moments activated, Black Friday & Christmas
70+
High-quality films produced across the computer category
14%
Sales uplift for Amazon’s computer division
BOOST
Strong Surge In product views and shopper engagement following early launch
More Works
©2024