Swarovski ⎯ Celebrating Arabian Elegance
Launching a bespoke collection during London's luxury fashion moment
Fashion & Cosmetics
PR
Brief
Swarovski asked us to launch Jawaher, a new range celebrating and empowering Arabian women who wear personalised abayas designed by top UAE fashion creatives. This exclusive initiative sought to connect Swarovski’s craftsmanship with the cultural and sartorial traditions of the Arab luxury market.
Strategy
Our strategy began with a series of carefully curated events in London designed to reach affluent Arab couture customers, including residents and Gulf travellers visiting the city. These bespoke showcases brought the Jawaher collection to life in a setting that mirrored its exclusivity and elevated design. Alongside experiential engagement, we implemented an integrated media programme built around targeted PR, sponsorships, and luxury editorial placements in established fashion and lifestyle outlets.
Results
By anchoring the campaign in both high-touch physical experiences and thoughtful luxury media exposure, we ensured the Jawaher narrative reached a highly relevant audience while reinforcing Swarovski’s role as a partner to elevated fashion expression.
460+
Affluent Arab women engaged across invitation-only showcases and private client previews
1.3M+
Impressions across premium PR, fashion publications, and luxury digital placements
310+
Personalised styling consultations delivered during the showcases
More Works
(MRA — 02)
©2024
More Works
(MRA — 02)
©2024
Swarovski ⎯ Celebrating Arabian Elegance
Launching a bespoke collection during London's luxury fashion moment
Fashion & Cosmetics
PR
Brief
Swarovski asked us to launch Jawaher, a new range celebrating and empowering Arabian women who wear personalised abayas designed by top UAE fashion creatives. This exclusive initiative sought to connect Swarovski’s craftsmanship with the cultural and sartorial traditions of the Arab luxury market.
Strategy
Our strategy began with a series of carefully curated events in London designed to reach affluent Arab couture customers, including residents and Gulf travellers visiting the city. These bespoke showcases brought the Jawaher collection to life in a setting that mirrored its exclusivity and elevated design. Alongside experiential engagement, we implemented an integrated media programme built around targeted PR, sponsorships, and luxury editorial placements in established fashion and lifestyle outlets.
Results
By anchoring the campaign in both high-touch physical experiences and thoughtful luxury media exposure, we ensured the Jawaher narrative reached a highly relevant audience while reinforcing Swarovski’s role as a partner to elevated fashion expression.
460+
Affluent Arab women engaged across invitation-only showcases and private client previews
1.3M+
Impressions across premium PR, fashion publications, and luxury digital placements
310+
Personalised styling consultations delivered during the showcases
More Works
(MRA — 02)
©2024
Swarovski ⎯ Celebrating Arabian Elegance
Launching a bespoke collection during London's luxury fashion moment
Fashion & Cosmetics
PR
Brief
Swarovski asked us to launch Jawaher, a new range celebrating and empowering Arabian women who wear personalised abayas designed by top UAE fashion creatives. This exclusive initiative sought to connect Swarovski’s craftsmanship with the cultural and sartorial traditions of the Arab luxury market.
Strategy
Our strategy began with a series of carefully curated events in London designed to reach affluent Arab couture customers, including residents and Gulf travellers visiting the city. These bespoke showcases brought the Jawaher collection to life in a setting that mirrored its exclusivity and elevated design. Alongside experiential engagement, we implemented an integrated media programme built around targeted PR, sponsorships, and luxury editorial placements in established fashion and lifestyle outlets.
Results
By anchoring the campaign in both high-touch physical experiences and thoughtful luxury media exposure, we ensured the Jawaher narrative reached a highly relevant audience while reinforcing Swarovski’s role as a partner to elevated fashion expression.
460+
Affluent Arab women engaged across invitation-only showcases and private client previews
1.3M+
Impressions across premium PR, fashion publications, and luxury digital placements
310+
Personalised styling consultations delivered during the showcases
More Works
©2024