Equazen ⎯ Supporting Cognitive Wellness
Making supplements discoverable when it matters most
Healthcare & Pharma
Brief
SFI Health approached us with a clear challenge: strengthen visibility and demand for the Equazen health supplement on Amazon during two of the most competitive retail moments of the year, Prime Day and Black Friday. The category had been hit hard by lockdown-driven shifts in consumer behaviour, and Equazen needed to break through to a specific audience: UK mothers with young children actively seeking trusted wellness solutions.
Strategy
Our strategy focused on using YouTube’s precision targeting to bring Equazen into the daily digital routines of this audience. We layered interest, behavioural, and demographic filters to reach mothers aged 25-44 who were already searching, browsing, and viewing parenting content. Channels like WhatsUpMums, Love Parenting, Mumsnet, and Emily Norris became our primary platforms, turning relevant viewing moments into opportunities for discovery.
Across nearly two months, we delivered a consistent flow of high-quality exposures, with mothers watching beyond the 10-second mark, engaging with the ads, and moving directly to Amazon.
Results
The campaign not only built strong top-funnel awareness but also translated into high-intent traffic and the brand’s strongest Amazon sales performance to date.
1m+
Impressions delivered across targeted YouTube placements
357K+
Engagements, driving strong top-funnel awareness among mothers aged 25–44
5K+
Direct clicks to the Equazen Amazon page at a CPC of £2.45
Best Ever
Amazon sales Driven by heightened visibility during Prime Day and Black Friday
More Works
(MRA — 02)
©2024
More Works
(MRA — 02)
©2024
Equazen ⎯ Supporting Cognitive Wellness
Making supplements discoverable when it matters most
Healthcare & Pharma
Brief
SFI Health approached us with a clear challenge: strengthen visibility and demand for the Equazen health supplement on Amazon during two of the most competitive retail moments of the year, Prime Day and Black Friday. The category had been hit hard by lockdown-driven shifts in consumer behaviour, and Equazen needed to break through to a specific audience: UK mothers with young children actively seeking trusted wellness solutions.
Strategy
Our strategy focused on using YouTube’s precision targeting to bring Equazen into the daily digital routines of this audience. We layered interest, behavioural, and demographic filters to reach mothers aged 25-44 who were already searching, browsing, and viewing parenting content. Channels like WhatsUpMums, Love Parenting, Mumsnet, and Emily Norris became our primary platforms, turning relevant viewing moments into opportunities for discovery.
Across nearly two months, we delivered a consistent flow of high-quality exposures, with mothers watching beyond the 10-second mark, engaging with the ads, and moving directly to Amazon.
Results
The campaign not only built strong top-funnel awareness but also translated into high-intent traffic and the brand’s strongest Amazon sales performance to date.
1m+
Impressions delivered across targeted YouTube placements
357K+
Engagements, driving strong top-funnel awareness among mothers aged 25–44
5K+
Direct clicks to the Equazen Amazon page at a CPC of £2.45
Best Ever
Amazon sales Driven by heightened visibility during Prime Day and Black Friday
More Works
(MRA — 02)
©2024
Equazen ⎯ Supporting Cognitive Wellness
Making supplements discoverable when it matters most
Healthcare & Pharma
Brief
SFI Health approached us with a clear challenge: strengthen visibility and demand for the Equazen health supplement on Amazon during two of the most competitive retail moments of the year, Prime Day and Black Friday. The category had been hit hard by lockdown-driven shifts in consumer behaviour, and Equazen needed to break through to a specific audience: UK mothers with young children actively seeking trusted wellness solutions.
Strategy
Our strategy focused on using YouTube’s precision targeting to bring Equazen into the daily digital routines of this audience. We layered interest, behavioural, and demographic filters to reach mothers aged 25-44 who were already searching, browsing, and viewing parenting content. Channels like WhatsUpMums, Love Parenting, Mumsnet, and Emily Norris became our primary platforms, turning relevant viewing moments into opportunities for discovery.
Across nearly two months, we delivered a consistent flow of high-quality exposures, with mothers watching beyond the 10-second mark, engaging with the ads, and moving directly to Amazon.
Results
The campaign not only built strong top-funnel awareness but also translated into high-intent traffic and the brand’s strongest Amazon sales performance to date.
1m+
Impressions delivered across targeted YouTube placements
357K+
Engagements, driving strong top-funnel awareness among mothers aged 25–44
5K+
Direct clicks to the Equazen Amazon page at a CPC of £2.45
Best Ever
Amazon sales Driven by heightened visibility during Prime Day and Black Friday
More Works
©2024