MoneyGram ⎯ Strengthening Community Connections
Driving transactions through trusted local touchpoints
Tech & Digital services
Brief
MoneyGram partnered with us to deepen its long-standing relationship with the UK Post Office by driving new customers into selected branches across the West Midlands. The brief focused on increasing transactions along key international corridors, particularly among ethnic communities sending money abroad for family support, emergencies, investment, and Eid al-Adha giving. With the campaign launching in the weeks leading up to Eid, timing and cultural accuracy were essential.
Strategy
Our strategy blended proximity marketing with high-engagement community experiences. We activated MoneyGram at the Halal Food Festival & Muslim Lifestyle Exhibition at the NEC Birmingham, a high-intent environment filled with families preparing for Eid. Targeted door drops reached households with strong remittance behaviour, while street activations in multicultural high streets allowed us to spark conversations, distribute materials, and build trust face-to-face. The approach combined reach, relevance, and cultural resonance to guide customers directly to their nearest Post Office.
Results
The campaign created visibility across multiple touchpoints, from homes to high streets to community events, strengthening MoneyGram’s presence at the exact moment audiences were preparing to send money home for Eid.
15K+
Direct engagements at the Halal Food Festival & Muslim Lifestyle Exhibition
148K+
Targeted door drops delivered across priority multicultural neighbourhoods
177K+
Leaflets and 25,000+ branded items distributed through proximity and street activations
Uplift
Clear spikes in Post Office footfall and MoneyGram transactions throughout the campaign period, aligning with peak Eid remittance behaviour
More Works
(MRA — 02)
©2024
More Works
(MRA — 02)
©2024
MoneyGram ⎯ Strengthening Community Connections
Driving transactions through trusted local touchpoints
Tech & Digital services
Brief
MoneyGram partnered with us to deepen its long-standing relationship with the UK Post Office by driving new customers into selected branches across the West Midlands. The brief focused on increasing transactions along key international corridors, particularly among ethnic communities sending money abroad for family support, emergencies, investment, and Eid al-Adha giving. With the campaign launching in the weeks leading up to Eid, timing and cultural accuracy were essential.
Strategy
Our strategy blended proximity marketing with high-engagement community experiences. We activated MoneyGram at the Halal Food Festival & Muslim Lifestyle Exhibition at the NEC Birmingham, a high-intent environment filled with families preparing for Eid. Targeted door drops reached households with strong remittance behaviour, while street activations in multicultural high streets allowed us to spark conversations, distribute materials, and build trust face-to-face. The approach combined reach, relevance, and cultural resonance to guide customers directly to their nearest Post Office.
Results
The campaign created visibility across multiple touchpoints, from homes to high streets to community events, strengthening MoneyGram’s presence at the exact moment audiences were preparing to send money home for Eid.
15K+
Direct engagements at the Halal Food Festival & Muslim Lifestyle Exhibition
148K+
Targeted door drops delivered across priority multicultural neighbourhoods
177K+
Leaflets and 25,000+ branded items distributed through proximity and street activations
Uplift
Clear spikes in Post Office footfall and MoneyGram transactions throughout the campaign period, aligning with peak Eid remittance behaviour
More Works
(MRA — 02)
©2024
MoneyGram ⎯ Strengthening Community Connections
Driving transactions through trusted local touchpoints
Tech & Digital services
Brief
MoneyGram partnered with us to deepen its long-standing relationship with the UK Post Office by driving new customers into selected branches across the West Midlands. The brief focused on increasing transactions along key international corridors, particularly among ethnic communities sending money abroad for family support, emergencies, investment, and Eid al-Adha giving. With the campaign launching in the weeks leading up to Eid, timing and cultural accuracy were essential.
Strategy
Our strategy blended proximity marketing with high-engagement community experiences. We activated MoneyGram at the Halal Food Festival & Muslim Lifestyle Exhibition at the NEC Birmingham, a high-intent environment filled with families preparing for Eid. Targeted door drops reached households with strong remittance behaviour, while street activations in multicultural high streets allowed us to spark conversations, distribute materials, and build trust face-to-face. The approach combined reach, relevance, and cultural resonance to guide customers directly to their nearest Post Office.
Results
The campaign created visibility across multiple touchpoints, from homes to high streets to community events, strengthening MoneyGram’s presence at the exact moment audiences were preparing to send money home for Eid.
15K+
Direct engagements at the Halal Food Festival & Muslim Lifestyle Exhibition
148K+
Targeted door drops delivered across priority multicultural neighbourhoods
177K+
Leaflets and 25,000+ branded items distributed through proximity and street activations
Uplift
Clear spikes in Post Office footfall and MoneyGram transactions throughout the campaign period, aligning with peak Eid remittance behaviour
More Works
©2024