DKMS
Non Profit
Outdoor
Brief
Develop a strong media plan to increase brand awareness among the 18-30 year old BAME audience.
Strategy
Came up with a communications strategy and channel mix across OOH and transit media, regional and ethnic press and digital programmatic and display to reach this audience.
Results
384% More traffic from the UK.
120% Increase in the donation through their site.
108% Increase in the registered users through the site.
More Works
(MRA — 02)
©2024
More Works
(MRA — 02)
©2024
DKMS
Non Profit
Outdoor
Brief
Develop a strong media plan to increase brand awareness among the 18-30 year old BAME audience.
Strategy
Came up with a communications strategy and channel mix across OOH and transit media, regional and ethnic press and digital programmatic and display to reach this audience.
Results
384% More traffic from the UK.
120% Increase in the donation through their site.
108% Increase in the registered users through the site.
More Works
(MRA — 02)
©2024
DKMS
Non Profit
Outdoor
Brief
Develop a strong media plan to increase brand awareness among the 18-30 year old BAME audience.
Strategy
Came up with a communications strategy and channel mix across OOH and transit media, regional and ethnic press and digital programmatic and display to reach this audience.
Results
384% More traffic from the UK.
120% Increase in the donation through their site.
108% Increase in the registered users through the site.
More Works
©2024