We secured Nigella Lawson as the face of the campaign and led the end-to-end launch, producing and amplifying the hero creative across top breakfast programming and mainstream TV. Using our segmentation and cultural insight tools, we expanded visibility into channels with strong affinity among diverse communities where tea rituals hold deep cultural significance.

To maximise impact, we added high-reach OOH in key tea-drinking hotspots and delivered Typhoo’s first digital campaign across Programmatic, Mobile, and VOD for precise reach and strong recall.