Ruuby Beauty ⎯ Beauty at Your Doorstep
Accelerating growth for London's digital beauty concierge
Fashion & Cosmetics
Digital
Brief
Ruuby, London’s first 5-star digital beauty concierge, partnered with us at a pivotal moment. After experiencing impressive growth in previous years, the brand faced an unexpected slowdown following lockdown restrictions. The challenge was clear: reignite demand, accelerate bookings, and drive efficient acquisition across their website and mobile apps, without compromising their premium positioning.
Strategy
We adopted a test-and-learn growth marketing approach designed to identify high-performance channels quickly and scale them intelligently. From keyword-level refinement on Google Search to optimised app-install journeys across iOS and Android, every decision was driven by real-time performance data. Our strategy focused on capturing high-intent audiences looking for at-home beauty services, while strengthening Ruuby’s visibility as the trusted, luxury option.
Results
Within weeks, we saw strong traction across all platforms. Our optimisations turned paid media into a predictable, scalable acquisition engine, improving efficiency, lowering costs, and driving a steady increase in bookings as London reopened.
54%
Reduction in cost per acquisition for new website customers through Google Search
47%
Lower CPA for new iOS app users, driven by high-intent app-install campaigns
41%
Improvement in Android app acquisition efficiency, boosting early-stage booking growth
Impact
Significant uplift in first-time bookings, supporting Ruuby’s post-lockdown recovery
More Works
(MRA — 02)
©2024
More Works
(MRA — 02)
©2024
Ruuby Beauty ⎯ Beauty at Your Doorstep
Accelerating growth for London's digital beauty concierge
Fashion & Cosmetics
Digital
Brief
Ruuby, London’s first 5-star digital beauty concierge, partnered with us at a pivotal moment. After experiencing impressive growth in previous years, the brand faced an unexpected slowdown following lockdown restrictions. The challenge was clear: reignite demand, accelerate bookings, and drive efficient acquisition across their website and mobile apps, without compromising their premium positioning.
Strategy
We adopted a test-and-learn growth marketing approach designed to identify high-performance channels quickly and scale them intelligently. From keyword-level refinement on Google Search to optimised app-install journeys across iOS and Android, every decision was driven by real-time performance data. Our strategy focused on capturing high-intent audiences looking for at-home beauty services, while strengthening Ruuby’s visibility as the trusted, luxury option.
Results
Within weeks, we saw strong traction across all platforms. Our optimisations turned paid media into a predictable, scalable acquisition engine, improving efficiency, lowering costs, and driving a steady increase in bookings as London reopened.
54%
Reduction in cost per acquisition for new website customers through Google Search
47%
Lower CPA for new iOS app users, driven by high-intent app-install campaigns
41%
Improvement in Android app acquisition efficiency, boosting early-stage booking growth
Impact
Significant uplift in first-time bookings, supporting Ruuby’s post-lockdown recovery
More Works
(MRA — 02)
©2024
Ruuby Beauty ⎯ Beauty at Your Doorstep
Accelerating growth for London's digital beauty concierge
Fashion & Cosmetics
Digital
Brief
Ruuby, London’s first 5-star digital beauty concierge, partnered with us at a pivotal moment. After experiencing impressive growth in previous years, the brand faced an unexpected slowdown following lockdown restrictions. The challenge was clear: reignite demand, accelerate bookings, and drive efficient acquisition across their website and mobile apps, without compromising their premium positioning.
Strategy
We adopted a test-and-learn growth marketing approach designed to identify high-performance channels quickly and scale them intelligently. From keyword-level refinement on Google Search to optimised app-install journeys across iOS and Android, every decision was driven by real-time performance data. Our strategy focused on capturing high-intent audiences looking for at-home beauty services, while strengthening Ruuby’s visibility as the trusted, luxury option.
Results
Within weeks, we saw strong traction across all platforms. Our optimisations turned paid media into a predictable, scalable acquisition engine, improving efficiency, lowering costs, and driving a steady increase in bookings as London reopened.
54%
Reduction in cost per acquisition for new website customers through Google Search
47%
Lower CPA for new iOS app users, driven by high-intent app-install campaigns
41%
Improvement in Android app acquisition efficiency, boosting early-stage booking growth
Impact
Significant uplift in first-time bookings, supporting Ruuby’s post-lockdown recovery
More Works
©2024