Aafiyah ⎯ Good Health, Made Modern
Establishing Aafiyah in the Digital Space
Retail
Production
Brief
Aafiyah came to us with a challenge that went beyond the supermarket aisle: how do you attract modern Muslim women in the UK who want convenience while maintaining halal integrity? The brand needed a digital presence that reflected their values. It had to be contemporary, practical, and rooted in cultural understanding.
Strategy
We created a responsive website that served as more than a product showcase. It became a resource. We developed original halal recipes, styled and photographed products to feel both aspirational and approachable, and wrote copy that spoke directly to the experience of balancing tradition with modern life.
The digital strategy aimed at discoverability and engagement. We optimised the site for search to ensure Aafiyah appeared when Muslim women in the UK were looking for halal options, recipes, or mealtime solutions. Through continuous content creation and SEO adjustments, we built a platform that drove consistent traffic and established Aafiyah as a trusted name in the multicultural halal market.
Results
The result was a digital home that built brand credibility, created community connections, and turned casual browsers into loyal customers.
6M Win
First-page Google rankings for halal search terms
5K+
monthly website visitors at campaign peak
3.2min
verage time on site across recipe and product pages
400
new user registrations and newsletter sign-ups
More Works
(MRA — 02)
©2024
More Works
(MRA — 02)
©2024
Aafiyah ⎯ Good Health, Made Modern
Establishing Aafiyah in the Digital Space
Retail
Production
Brief
Aafiyah came to us with a challenge that went beyond the supermarket aisle: how do you attract modern Muslim women in the UK who want convenience while maintaining halal integrity? The brand needed a digital presence that reflected their values. It had to be contemporary, practical, and rooted in cultural understanding.
Strategy
We created a responsive website that served as more than a product showcase. It became a resource. We developed original halal recipes, styled and photographed products to feel both aspirational and approachable, and wrote copy that spoke directly to the experience of balancing tradition with modern life.
The digital strategy aimed at discoverability and engagement. We optimised the site for search to ensure Aafiyah appeared when Muslim women in the UK were looking for halal options, recipes, or mealtime solutions. Through continuous content creation and SEO adjustments, we built a platform that drove consistent traffic and established Aafiyah as a trusted name in the multicultural halal market.
Results
The result was a digital home that built brand credibility, created community connections, and turned casual browsers into loyal customers.
6M Win
First-page Google rankings for halal search terms
5K+
monthly website visitors at campaign peak
3.2min
verage time on site across recipe and product pages
400
new user registrations and newsletter sign-ups
More Works
(MRA — 02)
©2024
Aafiyah ⎯ Good Health, Made Modern
Establishing Aafiyah in the Digital Space
Retail
Production
Brief
Aafiyah came to us with a challenge that went beyond the supermarket aisle: how do you attract modern Muslim women in the UK who want convenience while maintaining halal integrity? The brand needed a digital presence that reflected their values. It had to be contemporary, practical, and rooted in cultural understanding.
Strategy
We created a responsive website that served as more than a product showcase. It became a resource. We developed original halal recipes, styled and photographed products to feel both aspirational and approachable, and wrote copy that spoke directly to the experience of balancing tradition with modern life.
The digital strategy aimed at discoverability and engagement. We optimised the site for search to ensure Aafiyah appeared when Muslim women in the UK were looking for halal options, recipes, or mealtime solutions. Through continuous content creation and SEO adjustments, we built a platform that drove consistent traffic and established Aafiyah as a trusted name in the multicultural halal market.
Results
The result was a digital home that built brand credibility, created community connections, and turned casual browsers into loyal customers.
6M Win
First-page Google rankings for halal search terms
5K+
monthly website visitors at campaign peak
3.2min
verage time on site across recipe and product pages
400
new user registrations and newsletter sign-ups
More Works
©2024