Mediareach Advertising Awarded DKMS Awareness Campaign
DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign.
Mediareach was awarded the account in February 2017 following a competitive pitch, highlighting the agency’s unique approach to deliver the charity’s key objectives. Jonny McKay, DKMS Campaign Manager said “We were very impressed with Mediareach’s approach to the campaign plan and the business ethics they represent. It’s great to be working with them on our awareness campaign and we’re looking forward to seeing the results.”
DKMS launched in the UK in February 2013 with the mission to provide every blood cancer patient with a potentially lifesaving blood stem cell donor or help with access to treatment – around the globe.
The key campaign objectives are to raise awareness among 18 to 30-year-old British males – especially of minority ethnicities that are currently underrepresented on the UK Stem Cell Registry, and encourage them to register as potentially lifesaving blood stem cell donors. In the first phase of the campaign, they’ve targeted this audience in the West Midlands; Birmingham, Coventry and Wolverhampton since the start of May.
Mediareach’s unique planning and insight tools helped outline a bespoke strategy for DKMS that shall seek to build brand awareness among the hard to reach demographic of 18 to 30-year-old men in minority and encourage sign-up for the blood stem cell donor registry. The campaign touch points include transit media and OOH, supported by digital, local press, ambient posters in rest rooms and shopping centres.
The agency is also undertaking press advertising for the campaign by partnering with various publications both regional and national press such as; Metro Midlands, Birmingham Mail, The Voice and Asian Express to deliver the campaign on both the editorial and social media front.
The second phase of the 2017 campaign will take place in the North West and South East from September to October.
Mediareach is proud to have been chosen to represent DKMS as raising awareness of blood cancers and blood stem cell donation is an important issue, and a worthy cause, which is closely aligned to the agency’s ethos and its on-going work with other charities and Government campaigns.
“We have a long history of working with charities and we are very proud to be working with DKMS on raising awareness for such an important cause. We aim to go above and beyond to create an impact among the target audience and look forward to a long lasting partnership” Saad Saraf, Mediareach CEO.
For further information on DKMS and how to register as a potential blood stem cell donor please visit http://www.dkms.org.uk/swab
Mediareach Advertising Awarded DKMS Awareness Campaign
DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign.
Mediareach was awarded the account in February 2017 following a competitive pitch, highlighting the agency’s unique approach to deliver the charity’s key objectives. Jonny McKay, DKMS Campaign Manager said “We were very impressed with Mediareach’s approach to the campaign plan and the business ethics they represent. It’s great to be working with them on our awareness campaign and we’re looking forward to seeing the results.”
DKMS launched in the UK in February 2013 with the mission to provide every blood cancer patient with a potentially lifesaving blood stem cell donor or help with access to treatment – around the globe.
The key campaign objectives are to raise awareness among 18 to 30-year-old British males – especially of minority ethnicities that are currently underrepresented on the UK Stem Cell Registry, and encourage them to register as potentially lifesaving blood stem cell donors. In the first phase of the campaign, they’ve targeted this audience in the West Midlands; Birmingham, Coventry and Wolverhampton since the start of May.
Mediareach’s unique planning and insight tools helped outline a bespoke strategy for DKMS that shall seek to build brand awareness among the hard to reach demographic of 18 to 30-year-old men in minority and encourage sign-up for the blood stem cell donor registry. The campaign touch points include transit media and OOH, supported by digital, local press, ambient posters in rest rooms and shopping centres.
The agency is also undertaking press advertising for the campaign by partnering with various publications both regional and national press such as; Metro Midlands, Birmingham Mail, The Voice and Asian Express to deliver the campaign on both the editorial and social media front.
The second phase of the 2017 campaign will take place in the North West and South East from September to October.
Mediareach is proud to have been chosen to represent DKMS as raising awareness of blood cancers and blood stem cell donation is an important issue, and a worthy cause, which is closely aligned to the agency’s ethos and its on-going work with other charities and Government campaigns.
“We have a long history of working with charities and we are very proud to be working with DKMS on raising awareness for such an important cause. We aim to go above and beyond to create an impact among the target audience and look forward to a long lasting partnership” Saad Saraf, Mediareach CEO.
For further information on DKMS and how to register as a potential blood stem cell donor please visit http://www.dkms.org.uk/swab
Mediareach Advertising Awarded DKMS Awareness Campaign
DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign.
Mediareach was awarded the account in February 2017 following a competitive pitch, highlighting the agency’s unique approach to deliver the charity’s key objectives. Jonny McKay, DKMS Campaign Manager said “We were very impressed with Mediareach’s approach to the campaign plan and the business ethics they represent. It’s great to be working with them on our awareness campaign and we’re looking forward to seeing the results.”
DKMS launched in the UK in February 2013 with the mission to provide every blood cancer patient with a potentially lifesaving blood stem cell donor or help with access to treatment – around the globe.
The key campaign objectives are to raise awareness among 18 to 30-year-old British males – especially of minority ethnicities that are currently underrepresented on the UK Stem Cell Registry, and encourage them to register as potentially lifesaving blood stem cell donors. In the first phase of the campaign, they’ve targeted this audience in the West Midlands; Birmingham, Coventry and Wolverhampton since the start of May.
Mediareach’s unique planning and insight tools helped outline a bespoke strategy for DKMS that shall seek to build brand awareness among the hard to reach demographic of 18 to 30-year-old men in minority and encourage sign-up for the blood stem cell donor registry. The campaign touch points include transit media and OOH, supported by digital, local press, ambient posters in rest rooms and shopping centres.
The agency is also undertaking press advertising for the campaign by partnering with various publications both regional and national press such as; Metro Midlands, Birmingham Mail, The Voice and Asian Express to deliver the campaign on both the editorial and social media front.
The second phase of the 2017 campaign will take place in the North West and South East from September to October.
Mediareach is proud to have been chosen to represent DKMS as raising awareness of blood cancers and blood stem cell donation is an important issue, and a worthy cause, which is closely aligned to the agency’s ethos and its on-going work with other charities and Government campaigns.
“We have a long history of working with charities and we are very proud to be working with DKMS on raising awareness for such an important cause. We aim to go above and beyond to create an impact among the target audience and look forward to a long lasting partnership” Saad Saraf, Mediareach CEO.
For further information on DKMS and how to register as a potential blood stem cell donor please visit http://www.dkms.org.uk/swab