Nov 11, 2010
IPA’s Marketing Effectiveness Awards 2010
Review the best strategies from the IPA Marketing Effectiveness Awards. Learn the core principles that drove award-winning ROI and enduring campaign success.
{
"@context": "https://schema.org",
"@type": "Article",
"name": "IPA’s Marketing Effectiveness Awards 2010",
"description": "Review the best strategies from the IPA Marketing Effectiveness Awards. Learn the core principles that drove award-winning ROI and enduring campaign success.",
"url": "/insights/ipa-s-marketing-effectiveness-awards-2010",
"image": "https://framerusercontent.com/images/fQ5PzeHp7jtHTUAOyxq9mce22xE.jpg?width=640&height=427",
"author": {
"@type": "Person",
"name": "mediareach",
"url": "https://mediareach.co/"
},
"publisher": {
"@type": "Organization",
"name": "Mediareach"
},
"datePublished": "2010-11-11T00:00:00.000Z"
}Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010
Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010. The campaign, which was aimed at the South Asian community, included a creative and integrated mix of Media, Digital, PR and Outreach activities. With a high profile celebrity launch, GP awareness conferences, innovate and original TVC, print and radio creatives, the campaign generated the highest number of calls to the helpline compared to other target audience campaigns for Hepatitis C and created a significant increase in spontaneous awareness about the risks and routes of transmission for hepatitis C amongst these communities. Fingers crossed for the shortlist!
Latest Updates
(MRA — 02)
©2025
How AI is Revolutionising Multicultural Marketing: Scaling Cultural Intelligence Without Losing Authenticity
The Intersection of Culture and Gender: Why Marketing to Multicultural Women Requires a Fundamentally Different Approach
Ramadan 2026: The Complete Brand Guide to Engaging 3.9 Million British Muslims Authentically
Nov 11, 2010
IPA’s Marketing Effectiveness Awards 2010
Review the best strategies from the IPA Marketing Effectiveness Awards. Learn the core principles that drove award-winning ROI and enduring campaign success.
{
"@context": "https://schema.org",
"@type": "Article",
"name": "IPA’s Marketing Effectiveness Awards 2010",
"description": "Review the best strategies from the IPA Marketing Effectiveness Awards. Learn the core principles that drove award-winning ROI and enduring campaign success.",
"url": "/insights/ipa-s-marketing-effectiveness-awards-2010",
"image": "https://framerusercontent.com/images/fQ5PzeHp7jtHTUAOyxq9mce22xE.jpg?width=640&height=427",
"author": {
"@type": "Person",
"name": "mediareach",
"url": "https://mediareach.co/"
},
"publisher": {
"@type": "Organization",
"name": "Mediareach"
},
"datePublished": "2010-11-11T00:00:00.000Z"
}Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010
Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010. The campaign, which was aimed at the South Asian community, included a creative and integrated mix of Media, Digital, PR and Outreach activities. With a high profile celebrity launch, GP awareness conferences, innovate and original TVC, print and radio creatives, the campaign generated the highest number of calls to the helpline compared to other target audience campaigns for Hepatitis C and created a significant increase in spontaneous awareness about the risks and routes of transmission for hepatitis C amongst these communities. Fingers crossed for the shortlist!
Latest Updates
(MRA — 02)
©2025
How AI is Revolutionising Multicultural Marketing: Scaling Cultural Intelligence Without Losing Authenticity
The Intersection of Culture and Gender: Why Marketing to Multicultural Women Requires a Fundamentally Different Approach
Ramadan 2026: The Complete Brand Guide to Engaging 3.9 Million British Muslims Authentically
Nov 11, 2010
IPA’s Marketing Effectiveness Awards 2010
Review the best strategies from the IPA Marketing Effectiveness Awards. Learn the core principles that drove award-winning ROI and enduring campaign success.
{
"@context": "https://schema.org",
"@type": "Article",
"name": "IPA’s Marketing Effectiveness Awards 2010",
"description": "Review the best strategies from the IPA Marketing Effectiveness Awards. Learn the core principles that drove award-winning ROI and enduring campaign success.",
"url": "/insights/ipa-s-marketing-effectiveness-awards-2010",
"image": "https://framerusercontent.com/images/fQ5PzeHp7jtHTUAOyxq9mce22xE.jpg?width=640&height=427",
"author": {
"@type": "Person",
"name": "mediareach",
"url": "https://mediareach.co/"
},
"publisher": {
"@type": "Organization",
"name": "Mediareach"
},
"datePublished": "2010-11-11T00:00:00.000Z"
}Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010
Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010. The campaign, which was aimed at the South Asian community, included a creative and integrated mix of Media, Digital, PR and Outreach activities. With a high profile celebrity launch, GP awareness conferences, innovate and original TVC, print and radio creatives, the campaign generated the highest number of calls to the helpline compared to other target audience campaigns for Hepatitis C and created a significant increase in spontaneous awareness about the risks and routes of transmission for hepatitis C amongst these communities. Fingers crossed for the shortlist!
Latest Updates
©2025
How AI is Revolutionising Multicultural Marketing: Scaling Cultural Intelligence Without Losing Authenticity
The Intersection of Culture and Gender: Why Marketing to Multicultural Women Requires a Fundamentally Different Approach
Ramadan 2026: The Complete Brand Guide to Engaging 3.9 Million British Muslims Authentically