Oct 26, 2016
A Health Campaign Worth Celebrating — Elephant Atta Supports HEART UK
Elephant Atta Chakki Gold becomes the UK's first HEART UK-approved chapatti flour, launching a campaign to raise cholesterol awareness among South Asian communities.
⏱ 3 min read
By Mediareach
Mediareach is very excited to launch the "Caring for Your Heart" campaign for its client Westmill Foods' Elephant Atta brand — the number one chapatti flour producer in the UK since 1962. The brand's 100% whole wheat Elephant Atta Chakki Gold has received the stamp of approval from HEART UK, Britain's leading charity dedicated to supporting people and families concerned about rising cholesterol levels.
The Campaign
The "Caring for Your Heart" campaign aims to address the health concerns of South Asian communities with the support of HEART UK. As part of the campaign, Mediareach worked with HEART UK to secure the product approval and create lasting support for the charity.
We developed and launched www.chakkiforheart.co.uk and kicked off social media and PR campaigns to raise awareness of the product's seal of approval. The campaign offers healthy lifestyle tips, recipes, competitions, and promotions to encourage consumers to cut down cholesterol and switch to a healthier diet.
Create Campaigns That Matter
Mediareach combines cultural intelligence with strategic health communications to deliver campaigns that resonate with diverse communities and drive meaningful behaviour change.
Sources & References
HEART UK, "Cholesterol Charity Product Approval," 2016. heartuk.org.uk
Westmill Foods, "Elephant Atta Brand and Chakki Gold Product Information," 2016. westmillfoods.com
Chakki for Heart, "Caring for Your Heart Campaign Website," 2016. chakkiforheart.co.uk
Mediareach Advertising, "Health Campaign and Charity Partnership Strategy," 2016. mediareach.co
Elephant Atta HEART UK
Caring for Your Heart campaign
Westmill Foods Elephant Atta
HEART UK approved chapatti flour
South Asian heart health UK
cholesterol awareness South Asian
Elephant Atta Chakki Gold
Mediareach health campaign
ethnic health marketing UK
chapatti flour heart health
South Asian diet cholesterol
multicultural health campaigns
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy. mediareach.co
Latest Updates
(MRA — 02)
©2026
Oct 26, 2016
A Health Campaign Worth Celebrating — Elephant Atta Supports HEART UK
Elephant Atta Chakki Gold becomes the UK's first HEART UK-approved chapatti flour, launching a campaign to raise cholesterol awareness among South Asian communities.
⏱ 3 min read
By Mediareach
Mediareach is very excited to launch the "Caring for Your Heart" campaign for its client Westmill Foods' Elephant Atta brand — the number one chapatti flour producer in the UK since 1962. The brand's 100% whole wheat Elephant Atta Chakki Gold has received the stamp of approval from HEART UK, Britain's leading charity dedicated to supporting people and families concerned about rising cholesterol levels.
The Campaign
The "Caring for Your Heart" campaign aims to address the health concerns of South Asian communities with the support of HEART UK. As part of the campaign, Mediareach worked with HEART UK to secure the product approval and create lasting support for the charity.
We developed and launched www.chakkiforheart.co.uk and kicked off social media and PR campaigns to raise awareness of the product's seal of approval. The campaign offers healthy lifestyle tips, recipes, competitions, and promotions to encourage consumers to cut down cholesterol and switch to a healthier diet.
Create Campaigns That Matter
Mediareach combines cultural intelligence with strategic health communications to deliver campaigns that resonate with diverse communities and drive meaningful behaviour change.
Sources & References
HEART UK, "Cholesterol Charity Product Approval," 2016. heartuk.org.uk
Westmill Foods, "Elephant Atta Brand and Chakki Gold Product Information," 2016. westmillfoods.com
Chakki for Heart, "Caring for Your Heart Campaign Website," 2016. chakkiforheart.co.uk
Mediareach Advertising, "Health Campaign and Charity Partnership Strategy," 2016. mediareach.co
Elephant Atta HEART UK
Caring for Your Heart campaign
Westmill Foods Elephant Atta
HEART UK approved chapatti flour
South Asian heart health UK
cholesterol awareness South Asian
Elephant Atta Chakki Gold
Mediareach health campaign
ethnic health marketing UK
chapatti flour heart health
South Asian diet cholesterol
multicultural health campaigns
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy. mediareach.co
Latest Updates
(MRA — 02)
©2026
Oct 26, 2016
A Health Campaign Worth Celebrating — Elephant Atta Supports HEART UK
Elephant Atta Chakki Gold becomes the UK's first HEART UK-approved chapatti flour, launching a campaign to raise cholesterol awareness among South Asian communities.
⏱ 3 min read
By Mediareach
Mediareach is very excited to launch the "Caring for Your Heart" campaign for its client Westmill Foods' Elephant Atta brand — the number one chapatti flour producer in the UK since 1962. The brand's 100% whole wheat Elephant Atta Chakki Gold has received the stamp of approval from HEART UK, Britain's leading charity dedicated to supporting people and families concerned about rising cholesterol levels.
The Campaign
The "Caring for Your Heart" campaign aims to address the health concerns of South Asian communities with the support of HEART UK. As part of the campaign, Mediareach worked with HEART UK to secure the product approval and create lasting support for the charity.
We developed and launched www.chakkiforheart.co.uk and kicked off social media and PR campaigns to raise awareness of the product's seal of approval. The campaign offers healthy lifestyle tips, recipes, competitions, and promotions to encourage consumers to cut down cholesterol and switch to a healthier diet.
Create Campaigns That Matter
Mediareach combines cultural intelligence with strategic health communications to deliver campaigns that resonate with diverse communities and drive meaningful behaviour change.
Sources & References
HEART UK, "Cholesterol Charity Product Approval," 2016. heartuk.org.uk
Westmill Foods, "Elephant Atta Brand and Chakki Gold Product Information," 2016. westmillfoods.com
Chakki for Heart, "Caring for Your Heart Campaign Website," 2016. chakkiforheart.co.uk
Mediareach Advertising, "Health Campaign and Charity Partnership Strategy," 2016. mediareach.co
Elephant Atta HEART UK
Caring for Your Heart campaign
Westmill Foods Elephant Atta
HEART UK approved chapatti flour
South Asian heart health UK
cholesterol awareness South Asian
Elephant Atta Chakki Gold
Mediareach health campaign
ethnic health marketing UK
chapatti flour heart health
South Asian diet cholesterol
multicultural health campaigns
The UK's pioneering multicultural marketing and advertising agency. Over 40 years connecting brands with diverse communities through cultural insight, creative excellence, and intelligent media strategy. mediareach.co