6 Brands Using Marketing for Consumer Good During COVID-19
6 Brands Using Marketing for Consumer Good During COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind:
McDonald’s: During a time that many brands creatively used YouTube’s skip button, McDonald’s created an unskippable ad, aptly titled, ‘20 seconds you can’t skip.’ The video showed a person thoroughly washing their hands and so educated the brand’s diverse audience to take precautions and stay safe (whilst maintaining brand awareness).
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(MRA — 02)
©2025
Latest Updates
(MRA — 02)
©2025
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6 Brands Using Marketing for Consumer Good During COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind:
McDonald’s: During a time that many brands creatively used YouTube’s skip button, McDonald’s created an unskippable ad, aptly titled, ‘20 seconds you can’t skip.’ The video showed a person thoroughly washing their hands and so educated the brand’s diverse audience to take precautions and stay safe (whilst maintaining brand awareness).
6 Brands Using Marketing for Consumer Good During COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind:
McDonald’s: During a time that many brands creatively used YouTube’s skip button, McDonald’s created an unskippable ad, aptly titled, ‘20 seconds you can’t skip.’ The video showed a person thoroughly washing their hands and so educated the brand’s diverse audience to take precautions and stay safe (whilst maintaining brand awareness).