6 Brands that used their Marketing Ads for Consumer Good during COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind:
McDonald’s: During a time that many brands creatively used YouTube’s skip button, McDonald’s created an unskippable ad, aptly titled, ‘20 seconds you can’t skip.’ The video showed a person thoroughly washing their hands and so educated the brand’s diverse audience to take precautions and stay safe (whilst maintaining brand awareness).
6 Brands that used their Marketing Ads for Consumer Good during COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind:
McDonald’s: During a time that many brands creatively used YouTube’s skip button, McDonald’s created an unskippable ad, aptly titled, ‘20 seconds you can’t skip.’ The video showed a person thoroughly washing their hands and so educated the brand’s diverse audience to take precautions and stay safe (whilst maintaining brand awareness).
6 Brands that used their Marketing Ads for Consumer Good during COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind:
McDonald’s: During a time that many brands creatively used YouTube’s skip button, McDonald’s created an unskippable ad, aptly titled, ‘20 seconds you can’t skip.’ The video showed a person thoroughly washing their hands and so educated the brand’s diverse audience to take precautions and stay safe (whilst maintaining brand awareness).