©2025
Digital Expertise
Digital Expertise
Developing press, outdoor, radio and tv work that has reach.
Digital Service
(CQ® — 05)
©2025
Digital Experts
Digital Services
My favorite stack includes Framer, Figma, and other cutting-edge technologies to ensure seamless and dynamic designs.
PPC
Social
App Installs
Search
Google Shopping
Remarketing
Display & Programmatic
We’re experts at Pay-Per-Click (PPC) across Google and Bing, focused on capturing, driving and converting highly relevant traffic as fast as possible. Our full funnel strategy is focused on assessing ad groups and match types that are both relevant and high converting, we also mix a discovery approach aimed at keeping an awareness funnel that generates interest.
We utilise smart bidding in all our client campaigns, the strategies and types of smart bids may differ, but our approach regarding implementation and execution based on an internal playbook is excellent in maintaining control during a period of rapid scale and expansion.
Why is Smart bidding so effective?
Smart bidding is a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction – a feature known as ‘auction-time bidding’.
With auction-time bidding, you can factor a wide range of signals into your bid optimisations.This includes attributes like device and location, some of the automated signals are leveraged in real time to either outbid your competitors and drive higher quality customers with a much higher certainty to convert based on historical or heavily reduce CPCs based on data that shows no real intent to convert, but rather ‘window shop’
Search
Google Shopping
Remarketing
Display & Programmatic
A must if you are a retailer or e-commerce store, almost 75% of all retail search ad spend was driven by Google Shopping last quarter. Your product feeds, titles, bids, and group structures are all extremely important and require careful implementation and optimisation to get better than anticipated ROI. Get it done correctly and the results could be outstanding.
A must if you are a retailer or e-commerce store, almost 75% of all retail search ad spend was driven by Google Shopping last quarter. Your product feeds, titles, bids, and group structures are all extremely important and require careful implementation and optimisation to get better than anticipated ROI. Get it done correctly and the results could be outstanding.
However in 2018, Google launched the smart shopping feature, powered by machine learning, it now takes ⅔ weeks of learning from numerous real time insights similar to that of the search automated strategies to adjust bids and performance to deliver traffic with the highest propensity to convert. This has saved a vast amount of time from day to day optimisations on products and bids especially if you have an online catalog with 1000s of products. While advanced feed optimisation and product group structure is still incredibly important, the new smart feature helps amplify and scale success at an unprecedented rate.
Better yet, the smart shopping campaign feature is cross-platform across Google’s other products which means you can drive awareness and conversions within Youtube and Gmail all in real time.
©2025
Digital Expertise
Developing press, outdoor, radio and tv work that has reach.
Digital Service
©2025
Digital Experts
Digital Services
My favorite stack includes Framer, Figma, and other cutting-edge technologies to ensure seamless and dynamic designs.
PPC
Social
App Installs
Search
Google Shopping
Remarketing
Display & Programmatic
We’re experts at Pay-Per-Click (PPC) across Google and Bing, focused on capturing, driving and converting highly relevant traffic as fast as possible. Our full funnel strategy is focused on assessing ad groups and match types that are both relevant and high converting, we also mix a discovery approach aimed at keeping an awareness funnel that generates interest.
We utilise smart bidding in all our client campaigns, the strategies and types of smart bids may differ, but our approach regarding implementation and execution based on an internal playbook is excellent in maintaining control during a period of rapid scale and expansion.
Why is Smart bidding so effective?
Smart bidding is a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction – a feature known as ‘auction-time bidding’.
With auction-time bidding, you can factor a wide range of signals into your bid optimisations.This includes attributes like device and location, some of the automated signals are leveraged in real time to either outbid your competitors and drive higher quality customers with a much higher certainty to convert based on historical or heavily reduce CPCs based on data that shows no real intent to convert, but rather ‘window shop’
Search
Google Shopping
Remarketing
Display & Programmatic
A must if you are a retailer or e-commerce store, almost 75% of all retail search ad spend was driven by Google Shopping last quarter. Your product feeds, titles, bids, and group structures are all extremely important and require careful implementation and optimisation to get better than anticipated ROI. Get it done correctly and the results could be outstanding.
A must if you are a retailer or e-commerce store, almost 75% of all retail search ad spend was driven by Google Shopping last quarter. Your product feeds, titles, bids, and group structures are all extremely important and require careful implementation and optimisation to get better than anticipated ROI. Get it done correctly and the results could be outstanding.
However in 2018, Google launched the smart shopping feature, powered by machine learning, it now takes ⅔ weeks of learning from numerous real time insights similar to that of the search automated strategies to adjust bids and performance to deliver traffic with the highest propensity to convert. This has saved a vast amount of time from day to day optimisations on products and bids especially if you have an online catalog with 1000s of products. While advanced feed optimisation and product group structure is still incredibly important, the new smart feature helps amplify and scale success at an unprecedented rate.
Better yet, the smart shopping campaign feature is cross-platform across Google’s other products which means you can drive awareness and conversions within Youtube and Gmail all in real time.
©2025
Digital Expertise
Developing press, outdoor, radio and tv work that has reach.
Digital Service
(CQ® — 05)
©2025
Digital Experts
Digital Services
My favorite stack includes Framer, Figma, and other cutting-edge technologies to ensure seamless and dynamic designs.
PPC
Social
App Installs
Search
Google Shopping
Remarketing
Display & Programmatic
We’re experts at Pay-Per-Click (PPC) across Google and Bing, focused on capturing, driving and converting highly relevant traffic as fast as possible. Our full funnel strategy is focused on assessing ad groups and match types that are both relevant and high converting, we also mix a discovery approach aimed at keeping an awareness funnel that generates interest.
We utilise smart bidding in all our client campaigns, the strategies and types of smart bids may differ, but our approach regarding implementation and execution based on an internal playbook is excellent in maintaining control during a period of rapid scale and expansion.
Why is Smart bidding so effective?
Smart bidding is a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction – a feature known as ‘auction-time bidding’.
With auction-time bidding, you can factor a wide range of signals into your bid optimisations.This includes attributes like device and location, some of the automated signals are leveraged in real time to either outbid your competitors and drive higher quality customers with a much higher certainty to convert based on historical or heavily reduce CPCs based on data that shows no real intent to convert, but rather ‘window shop’
Search
Google Shopping
Remarketing
Display & Programmatic
A must if you are a retailer or e-commerce store, almost 75% of all retail search ad spend was driven by Google Shopping last quarter. Your product feeds, titles, bids, and group structures are all extremely important and require careful implementation and optimisation to get better than anticipated ROI. Get it done correctly and the results could be outstanding.
A must if you are a retailer or e-commerce store, almost 75% of all retail search ad spend was driven by Google Shopping last quarter. Your product feeds, titles, bids, and group structures are all extremely important and require careful implementation and optimisation to get better than anticipated ROI. Get it done correctly and the results could be outstanding.
However in 2018, Google launched the smart shopping feature, powered by machine learning, it now takes ⅔ weeks of learning from numerous real time insights similar to that of the search automated strategies to adjust bids and performance to deliver traffic with the highest propensity to convert. This has saved a vast amount of time from day to day optimisations on products and bids especially if you have an online catalog with 1000s of products. While advanced feed optimisation and product group structure is still incredibly important, the new smart feature helps amplify and scale success at an unprecedented rate.
Better yet, the smart shopping campaign feature is cross-platform across Google’s other products which means you can drive awareness and conversions within Youtube and Gmail all in real time.