WorldRemit ⎯ A better way to send money
When Culture Speaks, Communities Listen
Tech & Digital services
Brief
WorldRemit set out to deepen its connection with African diaspora communities and spotlight the entrepreneurial spirit driving families across the continent.
Strategy
As part of its Entrepreneurs Programme supporting 50 emerging entrepreneurs, the brand needed a cultural ambassador who embodied ambition and upliftment across key markets in the UK, US and Canada.
We identified and secured Nigerian artist Patoranking, shaping the partnership end-to-end and producing the hero TVCs that anchored the campaign. Using deep diaspora insight, we selected high-affinity TV networks for meaningful visibility and authentic reach.
As momentum grew, the campaign naturally expanded across TV, social, and digital, amplified by the brand, talent, and strong community participation, generating a cultural presence far beyond broadcast.
Results
The result was a resonant, multi-region campaign that positioned WorldRemit as a champion of entrepreneurship, mobility, and shared progress
4k+
TV spots aired across diaspora-heavy networks
connect
Achieved high visibility across key diaspora networks.
13m+
Total campaign reach across UK, US & Canada
10m+
Impressions delivered through culturally relevant TV environments
More Works
(MRA — 02)
©2024
More Works
(MRA — 02)
©2024
WorldRemit ⎯ A better way to send money
When Culture Speaks, Communities Listen
Tech & Digital services
Brief
WorldRemit set out to deepen its connection with African diaspora communities and spotlight the entrepreneurial spirit driving families across the continent.
Strategy
As part of its Entrepreneurs Programme supporting 50 emerging entrepreneurs, the brand needed a cultural ambassador who embodied ambition and upliftment across key markets in the UK, US and Canada.
We identified and secured Nigerian artist Patoranking, shaping the partnership end-to-end and producing the hero TVCs that anchored the campaign. Using deep diaspora insight, we selected high-affinity TV networks for meaningful visibility and authentic reach.
As momentum grew, the campaign naturally expanded across TV, social, and digital, amplified by the brand, talent, and strong community participation, generating a cultural presence far beyond broadcast.
Results
The result was a resonant, multi-region campaign that positioned WorldRemit as a champion of entrepreneurship, mobility, and shared progress
4k+
TV spots aired across diaspora-heavy networks
connect
Achieved high visibility across key diaspora networks.
13m+
Total campaign reach across UK, US & Canada
10m+
Impressions delivered through culturally relevant TV environments
More Works
(MRA — 02)
©2024
WorldRemit ⎯ A better way to send money
When Culture Speaks, Communities Listen
Tech & Digital services
Brief
WorldRemit set out to deepen its connection with African diaspora communities and spotlight the entrepreneurial spirit driving families across the continent.
Strategy
As part of its Entrepreneurs Programme supporting 50 emerging entrepreneurs, the brand needed a cultural ambassador who embodied ambition and upliftment across key markets in the UK, US and Canada.
We identified and secured Nigerian artist Patoranking, shaping the partnership end-to-end and producing the hero TVCs that anchored the campaign. Using deep diaspora insight, we selected high-affinity TV networks for meaningful visibility and authentic reach.
As momentum grew, the campaign naturally expanded across TV, social, and digital, amplified by the brand, talent, and strong community participation, generating a cultural presence far beyond broadcast.
Results
The result was a resonant, multi-region campaign that positioned WorldRemit as a champion of entrepreneurship, mobility, and shared progress
4k+
TV spots aired across diaspora-heavy networks
connect
Achieved high visibility across key diaspora networks.
13m+
Total campaign reach across UK, US & Canada
10m+
Impressions delivered through culturally relevant TV environments
More Works
©2024