Our strategy combined physical dominance with precision digital targeting. We deployed high-impact digital outdoor panels across Central London's busiest transport hubs, creating unavoidable brand presence at the heart of the city's daily flow. Simultaneously, we activated geo-targeted mobile advertising focused on Knightsbridge and Kensington, areas with concentrated Arab populations and the international decision-makers The National serves.

The dual-layer approach ensured The National wasn't just seen broadly, but reached specifically, appearing in the hands of affluent commuters through their mobile devices exactly where they lived, worked, and traveled.