Libon ⎯ Closer Calls, Stronger Connections
Powering Global App Growth
Media & Entertainment
Telecom
Brief
Libon wanted to rapidly scale its user base and increase international calling packages across key diaspora communities. Operating in a fiercely competitive category, the brand needed a fast, high-precision acquisition strategy that could reach culturally diverse audiences across multiple regions, all within a two-month window.
Strategy
Leveraging our proprietary multicultural intelligence platform, we identified high-value communities across 13 countries and mapped the exact online and offline channels where they were most active. We then developed multi-language creative, culturally relevant messaging, and strong value-led offers tailored to each audience segment.
Our integrated digital and OOH approach spanned social, mobile, display, PPC, and hyper-local placements, ensuring Libon showed up in the moments where international connection mattered most.
Results
The result was a scalable, measurable, and deeply relevant campaign that drove real behaviour change and positioned Libon as the go-to calling app for global families.
1k+
Direct app downloads from targeted cultural communities
36%
Record-breaking PPC CTR driven by hyper-local, multilingual targeting
2.2%
Strong engagement with a CTR far above category norms
10m+
Total reach delivered across Europe, the Middle East & Asia
More Works
(MRA — 02)
©2024
More Works
(MRA — 02)
©2024
Libon ⎯ Closer Calls, Stronger Connections
Powering Global App Growth
Media & Entertainment
Telecom
Brief
Libon wanted to rapidly scale its user base and increase international calling packages across key diaspora communities. Operating in a fiercely competitive category, the brand needed a fast, high-precision acquisition strategy that could reach culturally diverse audiences across multiple regions, all within a two-month window.
Strategy
Leveraging our proprietary multicultural intelligence platform, we identified high-value communities across 13 countries and mapped the exact online and offline channels where they were most active. We then developed multi-language creative, culturally relevant messaging, and strong value-led offers tailored to each audience segment.
Our integrated digital and OOH approach spanned social, mobile, display, PPC, and hyper-local placements, ensuring Libon showed up in the moments where international connection mattered most.
Results
The result was a scalable, measurable, and deeply relevant campaign that drove real behaviour change and positioned Libon as the go-to calling app for global families.
1k+
Direct app downloads from targeted cultural communities
36%
Record-breaking PPC CTR driven by hyper-local, multilingual targeting
2.2%
Strong engagement with a CTR far above category norms
10m+
Total reach delivered across Europe, the Middle East & Asia
More Works
(MRA — 02)
©2024
Libon ⎯ Closer Calls, Stronger Connections
Powering Global App Growth
Media & Entertainment
Telecom
Brief
Libon wanted to rapidly scale its user base and increase international calling packages across key diaspora communities. Operating in a fiercely competitive category, the brand needed a fast, high-precision acquisition strategy that could reach culturally diverse audiences across multiple regions, all within a two-month window.
Strategy
Leveraging our proprietary multicultural intelligence platform, we identified high-value communities across 13 countries and mapped the exact online and offline channels where they were most active. We then developed multi-language creative, culturally relevant messaging, and strong value-led offers tailored to each audience segment.
Our integrated digital and OOH approach spanned social, mobile, display, PPC, and hyper-local placements, ensuring Libon showed up in the moments where international connection mattered most.
Results
The result was a scalable, measurable, and deeply relevant campaign that drove real behaviour change and positioned Libon as the go-to calling app for global families.
1k+
Direct app downloads from targeted cultural communities
36%
Record-breaking PPC CTR driven by hyper-local, multilingual targeting
2.2%
Strong engagement with a CTR far above category norms
10m+
Total reach delivered across Europe, the Middle East & Asia
More Works
©2024