Bride in veil seeing reflection wearing hijab for Mediareach cultural insight and diverse audience advertising

Celebrating Britain’s Multiculturalism with Facebook Competition

Mediareach launched a successful Facebook competition celebrating Britain's multiculturalism. See the diversity campaign strategy, audience engagement, and campaign results.

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SEO Head

Mediareach Advertising has held a Facebook photo competition to celebrate multiculturalism in the UK.

The winner of the competition is Digpal Singh, who won a round trip to Barcelona with the photo “Who am I” that received the most likes and comments on Facebook.

The competition was a chance to showcase the diverse cultures and nationalities of the UK living side by side through people, symbols, food, art and culture. As a result of the campaign, the amount of existing likes tripled. It was interesting to note that the most active audience for the campaign was from South Asian backgrounds although the campaign was open to everyone.

These types of competitions are great opportunities to learn about Britain’s rich cultural mix and look at diversity from the positive and engaging point of view. Mediareach believes that Social Media enables people to make their voices and stories heard. It is a great platform to build engagement and create buzz among the multicultural communities in the UK.

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Celebrating Britain’s Multiculturalism with Facebook Competition

Mediareach launched a successful Facebook competition celebrating Britain's multiculturalism. See the diversity campaign strategy, audience engagement, and campaign results.

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SEO Head

Mediareach Advertising has held a Facebook photo competition to celebrate multiculturalism in the UK.

The winner of the competition is Digpal Singh, who won a round trip to Barcelona with the photo “Who am I” that received the most likes and comments on Facebook.

The competition was a chance to showcase the diverse cultures and nationalities of the UK living side by side through people, symbols, food, art and culture. As a result of the campaign, the amount of existing likes tripled. It was interesting to note that the most active audience for the campaign was from South Asian backgrounds although the campaign was open to everyone.

These types of competitions are great opportunities to learn about Britain’s rich cultural mix and look at diversity from the positive and engaging point of view. Mediareach believes that Social Media enables people to make their voices and stories heard. It is a great platform to build engagement and create buzz among the multicultural communities in the UK.

Latest Updates

(MRA — 02)

Brand Safety in Multicultural Marketing: How Cultural Missteps Go Viral and How to Prevent Them

Poland, Romania and Beyond: Why Eastern European Communities Are the UK's Most Overlooked Marketing Opportunity

Arab and Middle Eastern Communities in the UK: The High-Value Consumer Segment Most Brands Overlook

Celebrating Britain’s Multiculturalism with Facebook Competition

Mediareach launched a successful Facebook competition celebrating Britain's multiculturalism. See the diversity campaign strategy, audience engagement, and campaign results.

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  "description": "Mediareach launched a successful Facebook competition celebrating Britain's multiculturalism. See the diversity campaign strategy, audience engagement, and campaign results.",
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SEO Head

Mediareach Advertising has held a Facebook photo competition to celebrate multiculturalism in the UK.

The winner of the competition is Digpal Singh, who won a round trip to Barcelona with the photo “Who am I” that received the most likes and comments on Facebook.

The competition was a chance to showcase the diverse cultures and nationalities of the UK living side by side through people, symbols, food, art and culture. As a result of the campaign, the amount of existing likes tripled. It was interesting to note that the most active audience for the campaign was from South Asian backgrounds although the campaign was open to everyone.

These types of competitions are great opportunities to learn about Britain’s rich cultural mix and look at diversity from the positive and engaging point of view. Mediareach believes that Social Media enables people to make their voices and stories heard. It is a great platform to build engagement and create buzz among the multicultural communities in the UK.

Latest Updates

Brand Safety in Multicultural Marketing: How Cultural Missteps Go Viral and How to Prevent Them

Poland, Romania and Beyond: Why Eastern European Communities Are the UK's Most Overlooked Marketing Opportunity

Arab and Middle Eastern Communities in the UK: The High-Value Consumer Segment Most Brands Overlook